Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. Of the participating associations this year, 46% reported membership growth, representing a decrease from the 53% who reported growth in 2014. The most popular social media used by associations. ·

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Associations Now

JULY 30, 2015

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. The 2015 “Membership Marketing Benchmarking Report,” released by Marketing General Inc. That’s down from the 53 percent that experienced growth in 2014.

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Aaron Wolowiec

JANUARY 19, 2016

But seriously…communication is a hard gig for most companies, especially with the advent of social media. So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study. percent feel their social media teams are understaffed. “To

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Associations Now

DECEMBER 18, 2014

2014 was rife with incredible conferences that inspired attendees to think, collaborate, and act. Though we don’t have nearly enough space to sing everyone’s praises, we’re using 2014′s last Conference Circuit to look at some of the biggest themes and trends of the past year and perhaps inspire your 2015 conferences.

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Aaron Wolowiec

AUGUST 10, 2015

Membership retention saw the largest year-to-year increase, offered by 47 percent of association marketing departments in 2014 compared to 62 percent in 2015. Associations are embracing marketing analytics more closely, with the percentage reporting no usage of analytics dropping from 13 percent in 2014 to 9 percent in 2015.

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Associations Now

SEPTEMBER 24, 2014

Find out in today’s Social Media Roundup. — SocialTimes (@SocialTimes) September 23, 2014. By 2015, that total could reach $4.35 — Hootsuite (@hootsuite) September 24, 2014. The post Social Media Roundup: The State of Crowdfunding, by the Numbers appeared first on Associations Now.'

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YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Looking at the top ten association job boards we currently work with, they are on track for a 25 percent increase in revenue in 2014 compared to the previous year. We’re betting on it!

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Associations Now

DECEMBER 22, 2014

So, what did we learn in 2014? However, I don’t want to close out 2014 with a resounding “Bah! In 2014 the ASAE Foundation released research revealing that many U.S.-based More research is to come in 2015.) The post A Last Look at Leadership in 2014 appeared first on Associations Now.' Boards remain dysfunctional.

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Associations Now

DECEMBER 23, 2014

Over the next few weeks, you’re going to hear a lot of hype about up-and-coming technologies to watch in 2015—including from me. So, as I end 2014, I’d like to have a conversation with you guys about technology, hype, and realism. I’d love to make an effort to fill in the gaps on my blog in 2015.).

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Associations Now

FEBRUARY 11, 2016

Research shows that charitable giving has continued to show healthy signs of growth post-recession, and in 2015 it was no different. percent last year compared to 2014 and represented about 7 percent of all fundraising in 2015. percent last year compared to 2014 and represented about 7 percent of all fundraising in 2015.

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Aaron Wolowiec

DECEMBER 16, 2014

Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. But what about tactics?

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Leading Learning

MAY 24, 2022

What’s happened over the past 15 years, of course, is that social media has become a deeply ingrained part of everyday life for billions of people globally. As with video, it would be hard to underestimate the impact of social media. Facebook acquired Oculus in 2014. Impact on the Learning Business Landscape.

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Higher Logic

NOVEMBER 8, 2018

The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid social media ads, along with launching a new welcome series. This is the first complete overhaul since their launch in 2014. Highlights. Highlights.

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Associations Now

APRIL 2, 2015

Nearly three-quarters of the organizations surveyed by the Nonprofit Research Collaborative met their fundraising goal in 2014, the highest number in the survey’s history. We already know that charitable giving was up in 2014—donations totaled $16.2 billion in 2014, according to Blackbaud’s Charitable Giving Report.

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Associations Now

JANUARY 22, 2015

The State of the Union address is a social media bonanza. — NRFnews (@NRFnews) January 21, 2015. — NRFnews (@NRFnews) January 21, 2015. By the end of the night, the NRF’s shopping cart looked like this: @whitehouse , 2015 will be a good year if we work together on these issues. Keep It Short.

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Associations Now

MAY 3, 2016

The study found that a nonprofit sent 49 email messages to subscribers in 2015—6 percent more than it sent in 2014. The average advocacy response rate was 2.1% (down 11% from 2014), while the average fundraising response rate was 0.06% (down 8% from 2014),” the study noted. Social Media. per dollar raised.

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Beth Kanter

SEPTEMBER 24, 2015

As of September, 2015 , Instagram had 400 Million users. 50 Nonprofit Organizations on Instagram That You Should Follow Right Now (2015) by Kerri Karvestsi. Here several excellent recent posts for nonprofits that want to use Instagram: The Science of Instagram – Data-Based Tips by Dan Zarrella (2015).

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Associations Now

AUGUST 18, 2015

And I’ll be the first to admit that—as anyone who saw me speak during a session at the 2014 edition of Great Ideas might agree—I’m not always the best with conversing about things on a face-to-face level. — Bill Sheridan (@BillSheridan) August 11, 2015. — Natalie Zundel, CFRE (@NatalieZundel) August 11, 2015.

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SCD Group

NOVEMBER 20, 2014

Millennials Will Become The Majority In The Workforce In 2015. Let me start with those little screens we''re always on: Millennials aren''t simply users of social media. source) 1 in 3 college students and young professionals under age 30 prioritize social media freedom over salary in accepting a job offer.

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Associations Now

JUNE 12, 2015

In fact, according to Tagoras’ “Association Learning + Technology 2014″ report , 88.7 Best Practices for Webinars Other interesting findings from ON24’s “ 2015 Webinar Benchmarks Report.” percent in 2014. percent of organizations provide some type of technology-based or technology-enabled learning.

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Beth Kanter

JANUARY 15, 2014

. — Caleb Tiller (@CMTiller) January 14, 2014. I listened in to a Twitter chat with Helen Clark, head of UNDP , answer questions about the Millennium Development Goals , including the overarching goal of cutting poverty in half by 2015. Nonprofit CEOs , World Leaders, and others see social as an important engagement channel.

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Associations Now

NOVEMBER 20, 2014

The association is fulfilling its mission with a strong emphasis on new media techniques at its annual conference, which will be held November 21-23 in Orlando, Florida. The event will highlight the many ways social media has become central to continuing education, from enriching storytelling to reaching audiences more effectively.

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Associations Now

JUNE 18, 2015

Despite the popularity of social media, email is still going strong as a marketing tool. This finding is similar to one in the recently released “ 2015 Association Email Marketing Benchmark Report ” from email marketing platform Informz. Open rates also increased last year by 4.25 percent from 2013 (from 34.04 percent to 35.49

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Mizz Information

DECEMBER 22, 2014

While this year has been a great one in some ways, overall I can’t say I’m sad to say goodbye to 2014. So here’s to 2015 being awesome, right?! And maybe you’re just ready for a fresh, clean digital slate to start 2015. Something to ponder for 2015, I guess. is a gift from the gods.

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Associations Now

NOVEMBER 25, 2015

2014 from Cage Free Content on Vimeo. Steered by the vision of Roman Tsunder, founder of ACCESS 360 Media, PTTOW brings together influential leaders, entrepreneurs, and artists in order to reach new innovative heights on a global scale. .” — AMA (@AMA_Marketing) November 25, 2015.

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Associations Now

APRIL 23, 2015

The 2015 M+R Benchmarks Study specifically looked at nonprofit activity online, seeing a 13 percent increase in online revenue and a 13 percent increase in the number of gifts between 2013 and 2014. Also, social media activity pays off. — Jeannie Power, CMP (@EvntGrrl) April 22, 2015. What does the data show?

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Higher Logic

DECEMBER 22, 2015

James Baumann (ACUHO): AS a director of communications, I was interested in community as an outgrowth of social media. In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015. I took Ben Martin’s online course and found value. The answer is yes.

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Associations Now

OCTOBER 31, 2014

Truck yeah the 2015 #ChevyColorado has awesome #TechnologyAndStuff ! — Chevy Trucks (@ChevyTrucks) October 30, 2014. Chevy’s social media team made the most of it, however, by turning the now-infamous line into a hashtag. — darren rovell (@darrenrovell) October 31, 2014. Lemonade From Lemons.

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Beth Kanter

JANUARY 2, 2015

The Sun Sets on 2014. I didn’t do a complete unplug, as we’re so dependent on the Internet for information in navigate our daily lives, which is a huge change since I first got online in 1993. And, now with those beautiful sunsets behind me, I look ahead to 2015.

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Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Recently, I’ve been watching recordings from sessions at Social Media Examiner ’s Social Media Success Summit, and loved the talks from Social Media gurus Mari Smith and Peg Fitzpatrick.

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Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Recently, I’ve been watching recordings from sessions at Social Media Examiner ’s Social Media Success Summit, and loved the talks from Social Media gurus Mari Smith and Peg Fitzpatrick.

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Associations Now

JULY 8, 2014

percent in 2014. The market is expected to significantly increase in 2015 and drive a rise in PC shipments as traditional PCs and notebooks continue to slide. — Andy Freed (@andy_freed) July 7, 2014. Food host Adam Richman survive a social media free fall? percent, to a much more modest decline of 2.9

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Associations Now

MAY 21, 2014

Days after announcing it was canceling a high-profile bowling tournament for the second year in a row, a bowling association had a change of heart—thanks in part to social media. — Arwin Adriano (@adrianoarwin) May 20, 2014. Also: Can you convince your attendees to unplug? Pretty good comeback story, huh? Here’s why.

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Associations Now

DECEMBER 18, 2014

— Connectivity (@CQConnectivity) December 18, 2014. Ask any social media pro and he or she will tell you: Live-tweeting an event is harder than it looks. How to live-tweet a conference (advice from some pros). link] #assnchat #nonprofits pic.twitter.com/TX3HkOx3pl. ht @ CQConnectivity ). Other Links of Note.

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Associations Now

JULY 31, 2014

“We analyzed data and feedback from more than 40 million HHonors members, as well as guest surveys, social media posts, and review sites, and it’s clear that guests want greater choice and control,” the company’s senior vice president and global head of digital, Geraldine Calpin, said in a statement.

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Beth Kanter

NOVEMBER 16, 2015

The ALS IceBucket Challenge in 2014 that raised over $115 million is well known to all, but this FAQ can help refresh your memory. In August, 2015, the second ALS Icebucket Challenge took place. What have you learned that you are applying to fundraising/social media strategy now that you didn’t use before?

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Associations Now

FEBRUARY 27, 2015

In a guest post on the Social Tables blog, he cited the popular Throwback Thursday social media campaign as one current example of nostalgia succeeding in pop culture and suggested a few ways planners can introduce nostalgia before, during, and after events using things like memory displays and disposable cameras.

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