Aaron Wolowiec

JANUARY 19, 2016

So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study. Perhaps more problematic, however, is that very few associations employ social, mobile or video strategy. If you don’t have a social media strategy, get one.

Communications 100

Communications Social Media Newsletter Video 100

Aaron Wolowiec

DECEMBER 16, 2014

The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. For associations rating themselves most effective at marketing, strategy and planning is their most frequently cited capability. Embrace content.

Marketing 100

Marketing Social Media Content Report 100

Associations Now

MAY 3, 2016

As your association plans and executes its digital marketing and fundraising strategy, keep these results in mind to see how you compare. The study found that a nonprofit sent 49 email messages to subscribers in 2015—6 percent more than it sent in 2014. However, even with this decline, email revenue increased by 25 percent.

Revenue 40

Revenue Newsletter Social Media Marketing 40

Velvet Chainsaw

JULY 23, 2015

Some of them came from my discussions with Dr. Will Thalheimer who delivered a similar presentation at PCMA Education Conference 2015. The Brilliant Report Newsletter by Annie Murphy Paul (2013). Make It Stick: The Science Of Successful Learning by Brown, Roediger III and McDaniel (2014). Kirschner (2015).

Education 40

Education Conference Certificate Course 40

Mizz Information

DECEMBER 22, 2014

While this year has been a great one in some ways, overall I can’t say I’m sad to say goodbye to 2014. So here’s to 2015 being awesome, right?! And maybe you’re just ready for a fresh, clean digital slate to start 2015. Something to ponder for 2015, I guess. is a gift from the gods.

Social Media 40

Social Media Tools Newsletter Content 40

Slice-Works

NOVEMBER 5, 2015

A San Francisco Startup two-years in the making, Meerkat hit the streets of Austin, TX at South by Southwest (SXSW) in March 2015. Pros: • Scheduling Live Streams: ◦ Provides host a link which you can email out to your newsletter list, ◦ Post on Facebook, Twitter and LinkedIn to boost traffic, and. Providing them with more value. .

Organization 28

Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

A San Francisco Startup two-years in the making, Meerkat hit the streets of Austin, TX at South by Southwest (SXSW) in March 2015. Pros: • Scheduling Live Streams: ◦ Provides host a link which you can email out to your newsletter list, ◦ Post on Facebook, Twitter and LinkedIn to boost traffic, and. Providing them with more value. .

Organization 28

Organization San Francisco Social Media Austin 28