2014 California Communications Recruitment 
Association Adviser
JANUARY 21, 2014
READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. One of the things that California SAE’s Robert Newman said he has learned over the years is that “the ask” is so critical. Be careful what you wish for.
Association Adviser
MAY 20, 2014
Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.”
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