2014 California Member Engagement Recruiting 
YourMembership
OCTOBER 16, 2014
While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy. Whether or not the Class Action has any merit will be determined by the California legal system.
Association Adviser
MAY 20, 2014
”We tried a large email segmentation project last year, and it actually hurt our member engagement. The days of having membership committees cold call members are over. So, what would it take to improve that level of engagement? That being said, Williston believes member engagement will be an eternal challenge.
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