YourMembership

OCTOBER 16, 2014

A class action lawsuit was filed in California against LinkedIn last week alleging it violates the Fair Credit Reporting Act (FCRA) through the use of its “search for references” feature, which allows prospective employers to obtain information about job applicants. .” This represents approximately 25-30% of their total revenue.

Social Media 150

Social Media California Class Revenue 150

Associations Now

JULY 30, 2015

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. That’s down from the 53 percent that experienced growth in 2014. The study also includes data on recruitment, awareness, social media work, paid dues structures, and association management.

California 40

California Social Media Cost Recruiting 40

SCD Group

JANUARY 10, 2016

California Teachers Association, which the Supreme Court will hear oral arguments for on Monday, represents the biggest legal threat to labor unions in decades. By 2014 that number had dropped to just 11%, although public employee unions still represent nearly 36% of government workers. Some key quotes include: The case, Friedrichs v.

District of Columbia 40

District of Columbia Review California Recruiting 40

Velvet Chainsaw

JUNE 3, 2014

California Society of Association Executives (CalSAE) recently held their annual ELEVATE three-day conference in Palm Springs. ELEVATE 2014 had two primary strategic priorities: Participant professional development. Recruit volunteers and leaders to help embed connexity and professional development in the meeting design.

Conference 40

Conference California Tips Education 40

Association Adviser

JANUARY 21, 2014

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. One of the things that California SAE’s Robert Newman said he has learned over the years is that “the ask” is so critical. Be careful what you wish for.

Survey 60

Survey Analysis Oakland Innovation 60

Associations Now

MARCH 19, 2014

Then: In 2012, the California Dental Association created a new position for 25-year staff veteran Terry Fong: member concierge. ASID also adjusted dues again in 2014. That information has helped us understand what resonates most with current members as well as members of new target audiences we plan to recruit going forward.

Analysis 40

Analysis Cost California Project 40

Association Adviser

MAY 20, 2014

While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.” ISAE’s Rosenberger predicted that the next big thing will be greater use of inbound marketing. Instead, it should be used as a two-way conversation starter.

Technology 60

Technology How To Video Social Media 60