Spark Consulting

MARCH 4, 2015

The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. California Society of Association Executives ELEVATE, April 2015. Member Engagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015. Presentations.

California 150

California Case Study Member Engagement Review 150

YourMembership

OCTOBER 16, 2014

While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy. Whether or not the Class Action has any merit will be determined by the California legal system.

Social Media 150

Social Media California Class Revenue 150

Associations Now

JANUARY 8, 2014

I know we’re already a week into 2014, but I hope you have room for one more slice of year-in-review pie.) They range from examples of member-engagement methods and case studies on membership growth to arguments for either the imminent demise or ongoing strength of the membership model itself. Member Engagement?

California 40

California Directory Case Study Member Engagement 40

Association Adviser

MAY 20, 2014

”We tried a large email segmentation project last year, and it actually hurt our member engagement. Speaking of measurement, Naylor’s 2014 Association Communications Benchmarking Study found that seven in 10 associations (71 percent) believe their members are ignoring at least half of what they send them.

Technology 60

Technology How To Video Social Media 60