2014 California Communications Member Engagement 
Spark Consulting
MARCH 4, 2015
The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. California Society of Association Executives ELEVATE, April 2015. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, digitalNOW, May 2015. Presentations.
Association Adviser
MAY 20, 2014
Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ”We tried a large email segmentation project last year, and it actually hurt our member engagement. So, what would it take to improve that level of engagement?
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