2014 Case Study Marketing Recruiting 
Reid All About it
OCTOBER 6, 2023
Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.
YourMembership
FEBRUARY 27, 2014
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. Please take a moment and download this case study.
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Associations Now
SEPTEMBER 28, 2016
As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. For associations, though, a growing practice for attracting members—inbound marketing—is built on the idea that you can indeed build something attractive enough that prospects will come to you in droves.
Associations Now
JUNE 17, 2015
Last December, Mary Byers, CAE, and Amith Nagarajan penned a strong case in Associations Now Plus , calling automatic renewal “a concept whose time has come in the nonprofit world.” Fundraising and advocacy consulting firm M+R found a similar dynamic in online donations in its “ Benchmarks 2015 ” study.
YourMembership
APRIL 14, 2015
Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. But back to that BHAG.
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