Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

Content 100

Content Report Marketing Social Media 100

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED.

Revenue 256

Revenue Certificate Tools Innovation 256

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. Please take a moment and download this case study.

Case Study 150

Case Study Arizona Social Media Revenue 150

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Case Study – Creating More Compelling Member Engagement. Therapists utilize the site to market their practice. Involving Brand Owners in the research program.

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Member Engagement Case Study DC eBook 119

Spark Consulting

MARCH 4, 2015

This session is the 201 course, involving two of our case studies from the whitepaper, looking at *how* they did what they did and where they are a year later. Member Engagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015. This will be our first in-person presentation on it.

California 150

California Case Study Member Engagement Review 150

GlowGlobally

APRIL 29, 2014

This half-day workshop is part of the Association Forum of Chicagoland education portfolio for 2014, and it is presented in association with Emirates Airlines and the Dubai Convention Bureau. Understand what is essential to define market potential and customer insight. Market & Bus Planning Member Services Membership'

Chicago 60

Chicago Strategy Case Study Survey 60

Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. For associations, though, a growing practice for attracting members—inbound marketing—is built on the idea that you can indeed build something attractive enough that prospects will come to you in droves.

Case Study 40

Case Study eBook Content Social Media 40

Aaron Wolowiec

SEPTEMBER 2, 2014

Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. What opportunities exist in your market you can benefit from? During the session we walked through two case studies. Conduct a SWOT analysis.

Nashville 100

Nashville Analysis Review Communications 100

Associations Now

MAY 22, 2014

To make your marketing communication useful for your members, start by matching their needs. — Sandy Friedman (@CP_Sandy1) May 21, 2014. For a fascinating case study on what dropping outdated technology means, check out how The Home Depot supercharged its inventory management system— by dropping fax machines.

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Case Study Communications Strategy System 40

Associations Now

JANUARY 8, 2014

I know we’re already a week into 2014, but I hope you have room for one more slice of year-in-review pie.) They range from examples of member-engagement methods and case studies on membership growth to arguments for either the imminent demise or ongoing strength of the membership model itself. Member Engagement?

California 40

California Directory Case Study Member Engagement 40

Associations Now

JANUARY 23, 2014

Here’s a collection of tips and case studies from associations who have gone before you—plus one more that’s in the midst of rebranding right now. New names and fresh logos will most likely continue to trend in 2014. Most associations don’t have that kind of budget for the marketing.” Considering a rebrand?

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United States Virginia Case Study America 40

Associations Now

JUNE 17, 2015

Last December, Mary Byers, CAE, and Amith Nagarajan penned a strong case in Associations Now Plus , calling automatic renewal “a concept whose time has come in the nonprofit world.” Fundraising and advocacy consulting firm M+R found a similar dynamic in online donations in its “ Benchmarks 2015 ” study.

Price 40

Price Case Study Cost Recruiting 40

Association Adviser

APRIL 15, 2014

Joseph Ricci , CAE, president and CEO of textile and rental services association TRSA , said his fastest-growing source of non-dues revenue is industry certification programs that help members market themselves by authenticating their sustainability (Clean Green) and cleanliness (Hygienically Clean) efforts. TRSA’s Ricci agreed.

Revenue 60

Revenue Georgia Price Newsletter 60

YourMembership

APRIL 14, 2015

For some folks it started with YM’s acquisition of Job Target’s career center business unit in 2014. They want to dominate the job board market. In the current job market the skills gap is leaving millions of jobs unfilled. But back to that BHAG. Boy, do we have one.

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millennials Course Recruiting Recruitment 150

Beth Kanter

JANUARY 29, 2014

I’m delighted to be hosting the January, 2014 Nonprofit Blog Carnival. I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The next set of posts discussed specific case studies or methods for measuring a particular marketing channel or campaign.

Case Study 28

Case Study Social Media Tools Tips 28

Beth Kanter

NOVEMBER 15, 2013

The examples and case studies show that data by itself is no panacea, but is how cities organize themselves to act on the data that matters. 2014 Nonprofit Content Marketing: Benchmarks, Budgets and Trends—North America. According to the study, 92% of the nonprofit professionals we surveyed are using content marketing.

Technology 28

Technology Social Media America Tools 28

Higher Logic

MARCH 14, 2019

Case Study: Jama Software's Online Community Success Story. More from Jama: “Our ticket volume has continued to go down since launching a community in 2014, even though our customer base has grown. Editor’s note: This post was originally published in February 2014 by Joshua Paul. Kristina King, Jama Software. The result?

Software 29

Software Cost Products eBook 29

Velvet Chainsaw

JANUARY 16, 2014

Often they look like flea markets where the same vendors show up and run the same tired plays. These could be case studies, whitepapers, infographics, audio/video interviews, etc. Others copy last year’s playbook, rinse and repeat. Let’s face it – booth sales generate revenues.

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Case Study Class Revenue Cost 40