Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED.

Revenue 256

Revenue Certificate Tools Innovation 256

Spark Consulting

JANUARY 8, 2014

Associations Now looks at what’s in and out for associations in 2014. HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?). Ad trends for 2014 (is mobile advertising really going to be that big?). Associations Now shares some tech goals for 2014.

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Social Media Case Study Innovation Leadership 150

Higher Logic

OCTOBER 16, 2018

I was a high school math teacher for 22 years and spent the following eight years as a district technology director. She hasn’t missed a day for #DENspiration dating back to July 29, 2014. Dave : We’re really excited about the new integrated community and marketing automation campaigns we’re working on in partnership with Higher Logic.

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Case Study Education North Carolina Oklahoma 91

Higher Logic

SEPTEMBER 11, 2018

Since its founding only 12 years ago, Jama Software has made a huge impact in the product development software market. In addition to having private communities for each of our data products, we’re planning to develop a community for our technology partners. Our knowledge base has over 250 articles, and we’re continuously adding more.

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Case Study Resources Software Products 84

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. It was our opinion that these associations were in the greatest need of the help the technology we were building could provide. How to keep up with the changing demands driven by technology advances.

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Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. For associations, though, a growing practice for attracting members—inbound marketing—is built on the idea that you can indeed build something attractive enough that prospects will come to you in droves.

Case Study 40

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Associations Now

MAY 22, 2014

To make your marketing communication useful for your members, start by matching their needs. — Sandy Friedman (@CP_Sandy1) May 21, 2014. For a fascinating case study on what dropping outdated technology means, check out how The Home Depot supercharged its inventory management system— by dropping fax machines.

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