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What I’m Reading

Spark Consulting

Associations Now looks at what’s in and out for associations in 2014. HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?). Ad trends for 2014 (is mobile advertising really going to be that big?). Associations Now shares some tech goals for 2014.

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Q&A with The Discovery Educator Network Community: Connecting and Empowering Educators Across the Globe [Case Study]

Higher Logic

I was a high school math teacher for 22 years and spent the following eight years as a district technology director. She hasn’t missed a day for #DENspiration dating back to July 29, 2014. I’ve been the DEN Online Community Manager for about two years, but I’ve spent 30+ years in public education. And you can be assured, he posted it.

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From Blastoff to Outer Space: How Jama Software’s Community Became the Best Resource for All Things Jama [Case Study]

Higher Logic

In addition to having private communities for each of our data products, we’re planning to develop a community for our technology partners. Our ticket volume has continued to go down since launching a community in 2014, even though our customer base has grown,” said Kristina. Kristina King, Manager, Technical Support. The launch.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. It was our opinion that these associations were in the greatest need of the help the technology we were building could provide. How to keep up with the changing demands driven by technology advances.

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Association Brain Food: 10.6.23

Reid All About it

The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Host: Association Women Technology Champions Speaker: Alex Mouw, CAE of Amazon Web Services Fri 10/6 at 4 p.m. The organization’s outgoing treasurer describes the financial situation as “dire.” More info/register.

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Thursday Buzz: Speak Your Members’ Language

Associations Now

— Sandy Friedman (@CP_Sandy1) May 21, 2014. For a fascinating case study on what dropping outdated technology means, check out how The Home Depot supercharged its inventory management system— by dropping fax machines. .” A Meeting of the Minds. link] #asae #assnchat #elearning. ht @ CP_Sandy1 ).

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Inbound Marketing’s Potential for Membership

Associations Now

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. And a recent case study on the American Association of Sleep Technologists from inbound platform HubSpot shows how a content marketing approach can lead to membership growth, to the tune of a 12 percent increase in one year.