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What I’m Reading

Spark Consulting

Associations Now looks at what’s in and out for associations in 2014. HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?). Ad trends for 2014 (is mobile advertising really going to be that big?). Associations Now shares some tech goals for 2014.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. It was our opinion that these associations were in the greatest need of the help the technology we were building could provide. How to keep up with the changing demands driven by technology advances.

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Inbound Marketing’s Potential for Membership

Associations Now

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. And a recent case study on the American Association of Sleep Technologists from inbound platform HubSpot shows how a content marketing approach can lead to membership growth, to the tune of a 12 percent increase in one year.

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Join Me at SXSW, 14NTC, and Other March Conferences

Beth Kanter

There are many nonprofit, social media, and technology conferences all year long. SXSW: March 7, 2014. What Social Media Analytics Can’t Tell You I’m thrilled to be on a panel organized by Alexandra Samuel, Vision Critical , along with Jeremiah Owyang and Colby Flint. Photo by George Galanais.

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New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth Kanter

From GiveMN Case Study - Click for Case Study. This failure caused the GiveMN team major headaches on the Giving Day and beyond, and has led GiveMN to reevaluate its technology options and focus on regaining public trust. We’ve added a case study on GiveMN’s response , in addition to a Crisis Planning section.

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Associations and the Vision Thing

YourMembership

Everybody knows that the transformations facing us—social, political, technological, economic—render obsolete the lessons of the past.”. For some folks it started with YM’s acquisition of Job Target’s career center business unit in 2014. Collins wrote that in 1995, but it could have been yesterday. But back to that BHAG.

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International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth Kanter

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. The course is about how to leverage networks and social media for learning and impact. Not every student in my class is focused on the same policy issue.