2014 Case Study Communications Marketing 
Associations Now
SEPTEMBER 6, 2016
How one association took a data-based approach to building effective, personalized case studies. “For my case studies, I gave members a word count and a theme (career progression, business development, profile-raising etc.) Also: Don’t forget that you won’t be in your board seat forever.
Reid All About it
OCTOBER 6, 2023
Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.
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Higher Logic
SEPTEMBER 11, 2018
Since its founding only 12 years ago, Jama Software has made a huge impact in the product development software market. After Jama launched an online community, the staff has seen their community become the best resource for all things Jama, from customer support to product improvement. “We
Higher Logic
OCTOBER 16, 2018
Initially, we used a blog ( blog.discoveryeducation.com ) as our primary communication tool to share about events and resources with our community members. A DEN community member has been running this for years, as well as her daily “#DENspiration” posts. She hasn’t missed a day for #DENspiration dating back to July 29, 2014.
Beth Kanter
MAY 28, 2014
Humberto Kam , Director, Online Engagement & Marketing, Monterey Bay Aquarium. Trenton DuVal , Development & Communications Manager, International Development Exchange (IDEX). This was a theme slam where panelists had to share their case study in five minutes or less using a similar format and unique style of delivery.
YourMembership
FEBRUARY 27, 2014
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. Please take a moment and download this case study.
Spark Consulting
MARCH 4, 2015
This session is the 201 course, involving two of our case studies from the whitepaper, looking at *how* they did what they did and where they are a year later. Member Engagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015. This will be our first in-person presentation on it.
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