Associations Now

SEPTEMBER 6, 2016

How one association took a data-based approach to building effective, personalized case studies. “For my case studies, I gave members a word count and a theme (career progression, business development, profile-raising etc.) Also: Don’t forget that you won’t be in your board seat forever.

Case Study 40

Case Study Illinois Process Strategy 40

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED.

Revenue 256

Revenue Certificate Tools Innovation 256

Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

Content 100

Content Report Marketing Social Media 100

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. They have enjoyed remarkable growth with this strategy.

Case Study 150

Case Study Arizona Social Media Revenue 150

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Case Study – Creating More Compelling Member Engagement. Therapists utilize the site to market their practice. Involving Brand Owners in the research program.

Member Engagement 119

Member Engagement Case Study DC eBook 119

GlowGlobally

APRIL 29, 2014

This half-day workshop is part of the Association Forum of Chicagoland education portfolio for 2014, and it is presented in association with Emirates Airlines and the Dubai Convention Bureau. Understand what is essential to define market potential and customer insight. Market & Bus Planning Member Services Membership'

Chicago 60

Chicago Strategy Case Study Survey 60

Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. The Case for Execution. This is according to Forbes Magazine in 2011.

Nashville 100

Nashville Analysis Review Communications 100