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Tuesday Buzz: Don’t Forget Your Case Studies

Associations Now

How one association took a data-based approach to building effective, personalized case studies. “For my case studies, I gave members a word count and a theme (career progression, business development, profile-raising etc.) I wrote a little thing about leadership transition and legacy.

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3 surprising facts from PARN’s Professional Body Sector Review 2014

Optimist Consulting

I was delighted to attend the launch of PARN’s 2014 ‘ Professional Body Sector Review ’last week. The report provides an overview of the sector, mixing research data with case studies. By sheer volume, China can often be seen as a key market for overseas growth. 3) 32% of professional body leaders are female.

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What I’m Reading

Spark Consulting

Associations Now looks at what’s in and out for associations in 2014. HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?). Ad trends for 2014 (is mobile advertising really going to be that big?). Associations Now shares some tech goals for 2014.

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Q&A with The Discovery Educator Network Community: Connecting and Empowering Educators Across the Globe [Case Study]

Higher Logic

She hasn’t missed a day for #DENspiration dating back to July 29, 2014. By recognizing them and providing them with training, they have taken on leadership roles within the online community. Here’s a good example: The #DENChat occurs on Twitter every Thursday at 8 PM, where members post themed questions and have a discussion.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The loss of leadership vital to the health of the organization.

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Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Case Study – Creating More Compelling Member Engagement. Therapists utilize the site to market their practice.

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Association Hunger Games: Victory or Defeat?

Aaron Wolowiec

Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. What opportunities exist in your market you can benefit from? During the session we walked through two case studies. Conduct a SWOT analysis.

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