2014 Case Study Marketing Revenue 
Reid All About it
OCTOBER 6, 2023
Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”
Potomac Core
JUNE 27, 2017
Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Report an upward trend in 3-year annual revenue. Case Study – Creating More Compelling Member Engagement. Therapists utilize the site to market their practice.
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YourMembership
FEBRUARY 27, 2014
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. Please take a moment and download this case study.
Association Adviser
APRIL 15, 2014
Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”
Associations Now
SEPTEMBER 28, 2016
As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. For associations, though, a growing practice for attracting members—inbound marketing—is built on the idea that you can indeed build something attractive enough that prospects will come to you in droves.
Aaron Wolowiec
SEPTEMBER 2, 2014
The resulting gap represents lost opportunities and revenue. Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. What opportunities exist in your market you can benefit from? Conduct a SWOT analysis.
Associations Now
JUNE 17, 2015
Last December, Mary Byers, CAE, and Amith Nagarajan penned a strong case in Associations Now Plus , calling automatic renewal “a concept whose time has come in the nonprofit world.” Fundraising and advocacy consulting firm M+R found a similar dynamic in online donations in its “ Benchmarks 2015 ” study.
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