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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Social media/community. We recently published a case study featuring Ewald Consulting , one of the largest AMC’s we work with at YM. They have enjoyed remarkable growth with this strategy.

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Content marketing research report – 5 findings membership bodies should take note of

Optimist Consulting

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. 3) LinkedIn, Twitter and Vimeo are the most effective social media content marketing platforms. Conclusion.

Content 100
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New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth Kanter

From GiveMN Case Study - Click for Case Study. These additions, created by our partners at Third Plateau Social Impact Strategies , complement the existing playbook content, which includes recommendations, checklists and templates for everything from early planning to post-campaign analysis.

Tips 28
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Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. If he had more resources, GACTE’s Gambill said his organization would like to focus more on social media advertising. NDR wish list.

Revenue 60
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International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth Kanter

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. The course is about how to leverage networks and social media for learning and impact. Not every student in my class is focused on the same policy issue.

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January 2014Nonprofit Blog Carnival: Measurement and Learning

Beth Kanter

I’m delighted to be hosting the January, 2014 Nonprofit Blog Carnival. I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The next set of posts discussed specific case studies or methods for measuring a particular marketing channel or campaign.

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The Top 30 Charity Social CEOS

Beth Kanter

In 2013, Zoe Amar and Matt Collins, digital strategy consultants for nonprofits, started the “ Social CEOs Award ” after being inspired by LinkedIn’s top 30 social CEOs list. 93% of employees think social CEOs are better equipped to handle a crisis. Mark Flannagan (@MarkFlannCEO) November 6, 2014.