2014 Email Marketing How To Marketing 
Association Adviser
FEBRUARY 13, 2014
Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.
Slice-Works
FEBRUARY 20, 2014
Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly sparking “love-at-first-sight” resonance, laying foundations for long-term relationships and leading to a sale, membership renewal or other conversion to profit.
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Associations Now
NOVEMBER 7, 2014
Also: what nonprofit marketers should know about Google’s new Inbox platform. It requires a lot of analysis—of your membership (and what they’re comfortable with), of your market share, of what other associations are doing, of your pricing—and taking into account all of those things when making a decision.
Association Adviser
JULY 10, 2014
The Canadian Anti-Spam Legislation took effect July 1, 2014. This law requires the sender of any commercial electronic message to have the consent of Canadian email recipient to receive such email.
Associations Now
APRIL 23, 2014
How to Generate New Membership Leads Using Modern Lead Generation Methods [link] #assnchat #membership #associations #nfp. — Silverbear (@SilverbearLtd) April 22, 2014. The Muse ‘s Nina Tamburello recently gathered six tips on how to efficiently complete tasks on your to-do list. Need New Leads? Other Good Reads.
Associations Now
JULY 2, 2014
That’s the take of LifeHacker contributor Patrick Allan , who offers up a series of tips on how to handle it. — CMSWire.com (@cmswire) June 30, 2014. Tongue firmly in cheek, MarketingProfs writer Karol Król offers some advice on how to become the worst email marketer ever.
Associations Now
MARCH 28, 2014
In her latest Nonprofit Marketing Guide post, Kivi Leroux Miller explains that board members can still make helpful communications decisions by working with front-line staff people to understand your nonprofit communications needs. — Joey Baird (@JoeyBaird) March 27, 2014.
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