Reid All About it

OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Content marketing. Association deathwatch.

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Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

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Associations Now

JUNE 18, 2014

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Also: the things that marketers want most, according to a poll taken at the conference. And we want to take our marketing to the next level with tools to help us parse that data, or even, y’know, make our tweets prettier.

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Associations Now

MARCH 11, 2014

From thinking differently about workspace to expanding reach via pop culture, the 2014 Great Ideas Conference brought out plenty of concepts worth taking to your staff and board—even if you weren’t in Florida this week. — Jamie Notter (@jamienotter) March 10, 2014. — christytj (@christytj) March 10, 2014.

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Spark Consulting

JANUARY 7, 2014

This Friday, we’ll be kicking off the 2014 Associations 101 #10in20 webinar series with a presentation by Rob Barnes on organizational culture. Register now and learn how to kickstart your organizational culture in 2014! Same great format (10 tips in 20 minutes), but lots of new content and speakers!

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Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Content “Content marketing” is this year’s biggest buzz word just like “social media” was five years ago. However, this new focus on “content marketing” can be a challenge for associations and their silos—who “owns” content?

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Disciple Media

MAY 29, 2020

in 2014, down to 2% in 2016 and below 2% in 2018. Things haven’t improved since then either, so the picture is pretty grim if your goal is to achieve a good marketing reach or to build a thriving community by relying on Facebook groups alone. Marketing – Businesses aim to get their business seen by Facebook’s user base.

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Spark Consulting

DECEMBER 27, 2013

Membership Marketing on a Shoestring Budget. Do You Know How to Be a Member? Which would make an excellent focus for your association for 2014. Top 5 posts on the Spark blog in 2013: Is It Time for a New Model of Membership? Why Is Membership the Only Relationship? Association Alumni Networks. Notice a theme?

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Spark Consulting

FEBRUARY 12, 2014

Trends for 2014 , via Shelly Alcorn/CalSAE. How to gain confidence (as a freelancer, but I really think it applies to everyone). blog roundup innovation leadership management marketing social media Amanda Kaiser customer service Deirdre Reid Facebook Harvard Business Review Internet privacy Shelly Alcorn Twitter'

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Associations Now

JANUARY 6, 2014

. — Capterra Member Mgmt (@CapterraMemMgmt) January 6, 2014. Here’s a resolution to add to your 2014 list: Don’t give up! Even if you’re doing all the right things in terms of membership marketing, it will not make a difference if you don’t track it,” Merrill writes. — Silverbear (@SilverbearLtd) January 6, 2014.

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Membership Marketing

SEPTEMBER 13, 2013

and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy. Topics include how to: 1. Diagnose your Membership Marketing Challenges. Develop a Membership Marketing Action Plan.

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Associations Now

FEBRUARY 5, 2020

Also: How to remain productive during stressful workdays. The future of the phone company—which at one point claimed 20 percent of the global phone market —is uncertain. smartphone market, with a 43 percent share. But by 2014, following poor phone sales and the rise of competing smartphones such as the iPhone, BlackBerry’s U.S.

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Association Subculture

DECEMBER 26, 2013

Before I launch into 2014, lets take a look back at our most popular posts from 2013. Thanks so much to my readers, stay tuned for more rantings about the association world in 2014! stop back by and I''ll tell you how to spot them and deal with them too. :D What a whirlwind year. It''s hard to even believe its over.

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Associations Now

JANUARY 11, 2019

How to hack it? Since 2014, participation has increased dramatically, says Marketing Manager Amanda Goldman. Each year, the American Occupational Therapy Association shows members its appreciation by offering free webinars during a weeklong celebration. The free learning continues all year with a monthly webinar series.

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Associations Now

SEPTEMBER 5, 2014

Cause marketing may be a great way to get businesses onboard with a nonprofit’s mission, but if it’s not done right, cause marketing can be an accident waiting to happen—for both the brand and the cause it’s supporting. ChatterBachs) September 4, 2014. Also: Don’t ignore social media complaints.

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Higher Logic

FEBRUARY 19, 2019

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. If you’re worrying about member retention, the first place to start is to find out how you’re doing on paper. How to Calculate Your Member Retention Rate.

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Associations Now

APRIL 9, 2015

Sometimes the best way to market your organization is via the people who are already a part of it. Not sure how? Here are some words of advice from three marketing insiders. A recent survey of academics found that word-of-mouth marketing can play a significant role in helping to recruit them into scientific societies.

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Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Bill Hudson.

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YourMembership

JULY 27, 2015

There is very little doubt that many associations will be faced with having to make the decision of when and how to implement an eLearning program for their organization. During the webinar Tina shared some excellent ideas and tips on how to take those first steps to select and implement an LMS for your association.

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Aaron Wolowiec

SEPTEMBER 30, 2014

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. The time is now; the fourth quarter of 2014 is filled with a myriad of seasonal events.

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Delcor

SEPTEMBER 12, 2023

Ask probing questions like the following: How will the system further the organization’s mission and business objectives? The project lead must know how to uncover this information and guide the project team through difficult decisions. This blog was originally published in July 2014 and edited on 9.12.23.

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Slice-Works

FEBRUARY 20, 2014

Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly sparking “love-at-first-sight” resonance, laying foundations for long-term relationships and leading to a sale, membership renewal or other conversion to profit.

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Forj

MARCH 2, 2021

The advantages are numerous, according to Jake Fabbri, chief marketing officer at Fonteva , a company that specializes in producing solutions for associations, professional societies and public agencies that run on Salesforce. While the company doesn’t provide specific counts, in 2014, Salesforce reported that it had 1.5

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YourMembership

JANUARY 15, 2015

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. job market continues to heat up. There is no question the U.S. According to the U.S.

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YourMembership

OCTOBER 27, 2015

A 2014 Intuit study predicts that 80 percent of small businesses will have fully adapted to cloud computing by 2020. Understanding how to identify and utilize this shared data lies in an analytical shift. Social media is changing the way information is collected, how products are designed, and how marketing is conducted.

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Slice-Works

NOVEMBER 21, 2013

But would you do that with your marketing efforts? CONTENT MARKETING OVERVIEW. When we started this series, we said that there were four key elements for building a sound framework for your content marketing strategy : 1. We’ve already talked about knowing your audience and how to create personas. Knowing your audience.

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Associations Now

FEBRUARY 25, 2015

In her book The Art of Membership , released in 2014, Jacobs urged associations to “create at least one meaningful interaction with every new member during the first 90 days,” arguing that most new members will base their renewal decision (nine months later!) . David Gammel, CAE. Please share in the comments.

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Associations Now

SEPTEMBER 20, 2018

In a new post for the YourMembership blog , Peggy Smith, Community Brands’ director of marketing and membership solutions, notes that when new members join, they often form opinions fast, and they need some guidance on how to get involved. Check out the full post for some ideas on how to onboard your newbies the right way.

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Association Adviser

FEBRUARY 18, 2014

Game Plan 2014: Seeing Around the Corners. Source: Association Adviser eNews and Naylor, LLC 2014. Otherwise, they will simply become irrelevant to their communities, and they will be replaced by others who have mastered inbound marketing techniques and how to communicate quickly and effectively to the constituents.”

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YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. These include: How to remain a relevant concern for their members and industry they serve. How to keep up with the changing demands driven by technology advances. How to help members succeed in their careers.

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SCD Group

NOVEMBER 11, 2014

But, despite these superior marketing aspects, your response rate is well below expectations. We find that if you approach content strategy, digital strategy and content marketing through the eyes of the provider you lose. If you approach content strategy, digital strategy and content marketing though the eyes of the user you win.

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Associations Now

JANUARY 13, 2020

As I wrote in 2014 , the USB Implementers Forum had managed to pull off an improbable feat over the prior two decades or so, with the technology becoming the de facto standard for plugging in just about everything. It makes it clear whether it’s the faster or fastest form of USB4,” How-To Geek ’s Ian Paul wrote last week. “We

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Associations Now

MAY 20, 2014

— Aptify Corporation (@Aptify) May 20, 2014. Mitch Joel, president of Twist Image , applied his expertise in digital marketing to the question of how to present your association to members and audiences in the internet-first communication ecosystem. — Bill Sheridan (@BillSheridan) May 20, 2014.

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Associations Now

MAY 20, 2014

— Aptify Corporation (@Aptify) May 20, 2014. Mitch Joel, president of Twist Image , applied his expertise in digital marketing to the question of how to present your association to members and audiences in the internet-first communication ecosystem. — Bill Sheridan (@BillSheridan) May 20, 2014.

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Spark Consulting

JULY 15, 2014

A marketing staffer may have a brilliant idea, but that doesn’t necessarily mean she has the financial know-how to put together a business plan to show how it might work. Does your association have a program to encourage staff to propose new ideas, and how do you make it work? It needs a clearly defined process.

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Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Their main focus will be to continue to work through these issues in 2014.

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Associations Now

OCTOBER 29, 2014

Plus: How to become a refined meeting moderator. How are organizations hopping onto the feline bandwagon? — NationalCatDay (@NationalCatDay) October 29, 2014. — Uber (@Uber) October 29, 2014. — TDA (@theTDA) October 29, 2014. — APHA (@PublicHealth) October 29, 2014. We did it! #1

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