Disciple Media

MAY 29, 2020

in 2014, down to 2% in 2016 and below 2% in 2018. Things haven’t improved since then either, so the picture is pretty grim if your goal is to achieve a good marketing reach or to build a thriving community by relying on Facebook groups alone. Marketing – Businesses aim to get their business seen by Facebook’s user base.

How To 36

How To Social Media Content Library 36

Associations Now

MARCH 28, 2014

In her latest Nonprofit Marketing Guide post, Kivi Leroux Miller explains that board members can still make helpful communications decisions by working with front-line staff people to understand your nonprofit communications needs. — Joey Baird (@JoeyBaird) March 27, 2014.

Communications 40

Communications Newsletter Guidelines Email Marketing 40

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

DC 232

DC Arlington Virginia America 232

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Content “Content marketing” is this year’s biggest buzz word just like “social media” was five years ago. However, this new focus on “content marketing” can be a challenge for associations and their silos—who “owns” content?

Social Media 40

Social Media Content Marketing Report 40

Associations Now

JULY 1, 2014

A public relations bigwig speaks about how to change that. As reported by Contently’s Shane Snow , Edelman declared that “traditional marketing is broken.” — Dave Hendricks (@davehendricks) July 1, 2014. Why not apply some of the many lessons you’ve learned about content marketing?

Communications 40

Communications Newsletter New York Social Media 40

Membership Marketing

SEPTEMBER 13, 2013

and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy. Topics include how to: 1. Establish and Communicate Membership Value. Diagnose your Membership Marketing Challenges.

Chicago 40

Chicago Marketing DC Washington 40

Association Adviser

FEBRUARY 18, 2014

As our annual Association Communication Benchmarking Report gets underway, we started checking in with our readers to see which topics and issues are most on their minds. Game Plan 2014: Seeing Around the Corners. Association Careers, Compensation, Communication. Source: Association Adviser eNews and Naylor, LLC 2014.

Revenue 60

Revenue Newsletter Recruiting Recruitment 60

Associations Now

JANUARY 13, 2020

As I wrote in 2014 , the USB Implementers Forum had managed to pull off an improbable feat over the prior two decades or so, with the technology becoming the de facto standard for plugging in just about everything. It makes it clear whether it’s the faster or fastest form of USB4,” How-To Geek ’s Ian Paul wrote last week. “We

Technology 96

Technology Products Marketing System 96

Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Their main focus will be to continue to work through these issues in 2014.

millennials 60

millennials Social Media Price Review 60

YourMembership

APRIL 17, 2014

The Xperience2014 Customer Conference, held March 31 – April 1, 2014, at the Vinoy Renaissance Resort in St. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. Use Data to Strengthen Yo ur Relationships. Form Strategic Alliances.

Association Management 150

Association Management Guidelines Resources Cost 150

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. These include: How to remain a relevant concern for their members and industry they serve. How to keep up with the changing demands driven by technology advances. How to help members succeed in their careers.

Case Study 150

Case Study Arizona Social Media Revenue 150

SCD Group

NOVEMBER 11, 2014

But, despite these superior marketing aspects, your response rate is well below expectations. We find that if you approach content strategy, digital strategy and content marketing through the eyes of the provider you lose. If you approach content strategy, digital strategy and content marketing though the eyes of the user you win.

Newsletter 40

Newsletter Social Media Recruiting Recruitment 40

Associations Now

MAY 20, 2014

— Aptify Corporation (@Aptify) May 20, 2014. Mitch Joel, president of Twist Image , applied his expertise in digital marketing to the question of how to present your association to members and audiences in the internet-first communication ecosystem. — Bill Sheridan (@BillSheridan) May 20, 2014.

Social Media 40

Social Media Tips Tennessee Nashville 40

Associations Now

MAY 20, 2014

— Aptify Corporation (@Aptify) May 20, 2014. Mitch Joel, president of Twist Image , applied his expertise in digital marketing to the question of how to present your association to members and audiences in the internet-first communication ecosystem. — Bill Sheridan (@BillSheridan) May 20, 2014.

Social Media 40

Social Media Tips Tennessee Nashville 40

Higher Logic

SEPTEMBER 15, 2016

This incredible growth brought with it new questions for how to elevate the member experience and offer a more cohesive space for learning and expanding the field. That’s where CXPA’s journey with community began. A customer community with Higher Logic. Community goals with discussions & resources.

Certificate 120

Certificate Texas Resources Member Experience 120

WBT Systems

APRIL 25, 2017

Associations around the world face a common challenge — how to remain relevant and expand their footprint in their particular domain. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. Membership is open to U.S.

LMS 253

LMS Certificate Library Education 253

Associations Now

JUNE 18, 2014

— Howie Berman (@HoCoHowie) June 18, 2014. Learn about newsletter tips and tricks, the ins and outs of social outreach, and more by keeping tabs on the #mmccon hastag throughout the day as ASAE’s 2014 Marketing, Membership, and Communications Conference continues. Other good reads.

Newsletter 40

Newsletter Social Media Survey Tips 40

Associations Now

APRIL 10, 2014

A marketing executive explains how a simple wooden spoon taught him recipes for success. — Incline Marketing (@InclineMktg) April 10, 2014. ” Incline Marketing’s Marc Cousineau learned a lot from that spoon. — WebLink Int'l (@WebLink) April 10, 2014. Take a look [link] #assnchat.

Social Media 40

Social Media Content Education Innovation 40

Association Adviser

JULY 10, 2014

The Canadian Anti-Spam Legislation took effect July 1, 2014. All of your organization’s emails must clearly identify the name of the sender and how to contact your organization and/or the sender directly. Those forms of communication are not covered by CASL.

Email Marketing 60

Email Marketing Communications Social Media Marketing 60

Associations Now

JULY 2, 2014

That’s the take of LifeHacker contributor Patrick Allan , who offers up a series of tips on how to handle it. — CMSWire.com (@cmswire) June 30, 2014. Strategic Communications Group’s Maggie McGary lays out the case. But it’s better to deal with a failure right away than to bottle it up and let it linger.

Email Marketing 40

Email Marketing Tips Course Innovation 40

Associations Now

JUNE 2, 2016

That event raised $1 million—a jump compared with prior summers but significantly less than 2014’s epic total. This year, ALSA may need to move beyond the challenge as a marketing strategy. . This year, ALSA may need to move beyond the challenge as a marketing strategy. ” Can it take off again? Failure stinks.

Cost 40

Cost Social Media Strategy Marketing 40

Associations Now

MAY 22, 2014

To make your marketing communication useful for your members, start by matching their needs. Also: how to be the great facilitator. — Sandy Friedman (@CP_Sandy1) May 21, 2014. Remember that you’re not the only game in town as far as such communication goes. Otherwise, you might miss them entirely.

Case Study 40

Case Study Communications Strategy System 40

Associations Now

NOVEMBER 7, 2014

Also: what nonprofit marketers should know about Google’s new Inbox platform. It requires a lot of analysis—of your membership (and what they’re comfortable with), of your market share, of what other associations are doing, of your pricing—and taking into account all of those things when making a decision.

Email Marketing 40

Email Marketing Tips Analysis Price 40

Association Success

NOVEMBER 19, 2019

At the time, he authored an essay for the site that detailed his approach to ending, as he called it, “a slow response rate to market and member needs.” . Peeling back the layers on how to undo that structure is what led Moss to first sharing his story with AssociationSuccess.org. This wasn’t easy-peasy. …. … .

Project 66

Project Leadership Survey Team 66

Associations Now

JUNE 25, 2014

” If you have a few, uh, excuses for leaving other tabs open, she has some tips on how to get even more minimalist. We’ve touched on ASAE’s 2014 Marketing, Membership, and Communications Conference (MMCC) a bunch in the past week , but sometimes it helps to hear directly from the attendees, and in their words.

millennials 40

millennials Proposal Social Media Tips 40

Associations Now

MARCH 4, 2014

“I was organizing marketing conferences, not gala dinners. Turn then into a helpful piece of communication,” he writes. — CMNHospitals (@CMNHospitals) March 4, 2014. — Shriners Hospitals (@shrinershosp) March 4, 2014. Hop on IHOP’s website to learn how to get your free short stack.

Conference 40

Conference Communications Marketing Organization 40

Association Adviser

MAY 20, 2014

For the first time in history, four distinct generations of adults are now socializing, communicating and actively participating in the workplace. Marketers and demographers have defined these issues. Four distinct generations of adults are now socializing, communicating and actively participating in the workplace. Conclusion.

Technology 60

Technology millennials Boston Communications 60

Associations Now

JUNE 27, 2014

Tips on how to calm your restless mind after you’ve left work for the day. Also: how one association found success with shorter emails. See how one association tackled [link] @informz #emailmarketing #assnchat. — Lori Ely (@LoriatInformz) June 26, 2014. When More is Less. Think you send too much email?

Newsletter 40

Newsletter Proposal Content Tips 40

Beth Kanter

MAY 28, 2014

Humberto Kam , Director, Online Engagement & Marketing, Monterey Bay Aquarium. Trenton DuVal , Development & Communications Manager, International Development Exchange (IDEX). Leila Roberts (@LeilaRoberts) May 22, 2014. Social media is letting each of us to be a poet #SMoP14 — Dipti Pratt (@diptipr) May 22, 2014.

Case Study 28

Case Study Social Media San Francisco Conference 28

SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. For Mr. Blake, it is about speed, and volume.

millennials 40

millennials Texas Content Marketing 40

Association Adviser

APRIL 15, 2014

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. And can those elements be leveraged into niche events and sub-groups of your market? TRSA’s Ricci agreed.

Revenue 60

Revenue Georgia Price Newsletter 60

Associations Now

JUNE 25, 2014

A discussion at last week’s ASAE Marketing, Membership & Communications Conference raised this concern, at least indirectly, as several association professionals weighed in on the impact of new or re-envisioned membership models. All deftly moderated by Bryan Kelly, vice president of marketing at Aptify.

Price 40

Price Course Revenue millennials 40

Mizz Information

MARCH 11, 2014

Look at the top three reasons members don''t renew association membership, according to MGI''s 2013 Membership Marketing Benchmarking report : Budget cuts Lack of engagement Unable to justify membership costs with ROI Two of these three can be addressed/alleviated with online community. Online community can.

Cost 40

Cost Communications Course Newsletter 40

Associations Now

APRIL 15, 2014

That was the intent of the Washington Restaurant Association, which used Google Glass to livestream its 2014 Northwest Foodservice Show in Seattle April 13-14. What if you could livestream your tradeshow or annual meeting to give people a firsthand, real-time view of the event?

Seattle 40

Seattle Washington Video Price 40

Associations Now

AUGUST 22, 2014

Also: One association pro offers advice about how to treat donors from an authoritative source: her mom. ” Marketing pro Colleen Dilenschneider is sounding the horn for membership pros to get involved on social media, and if you’re not there, you’re potentially missing out on an important part of your audience.

Social Media 40

Social Media Video Course Association Management 40

Associations Now

APRIL 24, 2015

Together with Umbel, YMCA of Austin developed a plan to collect data that would inform strategies to help increase membership, inform the group’s marketing efforts, and better understand its audience. That’s not to say these new data-driven marketing tactics were the lone cause of that jump, but it was the only thing we did different.”.

Austin 40

Austin Texas Tools Examples 40

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60