Aaron Wolowiec
MAY 24, 2016
Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.
Aaron Wolowiec
MAY 24, 2016
Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.
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Association Adviser
OCTOBER 13, 2016
Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).
Higher Logic
MAY 8, 2019
Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.
Association Adviser
FEBRUARY 6, 2019
Timberlake Membership Software offered associations an efficient way to organize and track member data, manage member dues, communicate with members and more. Timberlake Membership Software became Timberlake AMS Solutions after Naylor acquired the company in early 2015.
Associations Now
SEPTEMBER 6, 2017
When you know and cater to their habits and preferences, you make it far more likely that your next email will be received, opened, and read. Here are the important takeaways from two new reports on the email marketing landscape. Do you suffer from email fatigue? Marketing automation is growing—significantly.
Optimist Consulting
NOVEMBER 2, 2015
Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise. Sources: 1, 2 Ofcom , The Communications Market, 2015. However, 80% of Britons can remember hard copy advertising mailing sent to them in the last 4 weeks 3.
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