Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. What email marketing tips do you have? Please share in the comments.

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Optimist Consulting

NOVEMBER 2, 2015

Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise. Sources: 1, 2 Ofcom , The Communications Market, 2015. However, 80% of Britons can remember hard copy advertising mailing sent to them in the last 4 weeks 3.

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Optimist Consulting

NOVEMBER 2, 2015

Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise. Sources: 1, 2 Ofcom , The Communications Market, 2015. The post 5 reasons why hard copy mailings should still be in your marketing mix appeared first on Optimist Consulting.

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Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon. Please share in the comments.

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Marketing Email Marketing Report Content 40

Associations Now

JUNE 14, 2017

In 2016, associations kicked up their email game, sending 12.3 percent compared with 36 percent in 2015), according to the 2017 Association Email Marketing Benchmark Report by Informz. In a world awash in email, groups using marketing automation saw higher engagement, according to the report.

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Associations Now

JANUARY 7, 2019

But issues with trustworthiness might fool email platforms into thinking you’re spammy, and if you don’t get in front of that problem it can have a major impact on your email distribution. In fact, 74 percent of top retailers had best-in-class email practices that exceeded federal standards for spam emails.

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Class Email Marketing Report Tools 65

Association Adviser

OCTOBER 13, 2016

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. Video jumped from 18 to 9, and, interestingly, Facebook jumped from 12 to 5.

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Reid All About it

MARCH 17, 2017

declared 2015 the International Year of Soils, the Soil Science Society of America knew it had a once-in-a-lifetime opportunity to build awareness of the value of one of the Earth’s most important, yet little-understood natural resources. If your organization has a webinar scheduled in the next few weeks, please send me the link.

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Membership Marketing

JULY 26, 2018

Here are some of the major changes associations have put in place in their membership marketing efforts. By 2018, word-of mouth recommendations, email marketing, and promotions to/at your association’s conferences or trade shows are affirmed as the most effective recruitment techniques.

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Marketing Analysis Recruiting Recruitment 76

Associations Now

AUGUST 18, 2015

Why one association communications pro says you should use email marketing to drive readers to your blog. Associations send a lot of email to members, potential members, and pretty much everyone else. What if blogs should be the hub of activity, rather than the emails? Also: Reconsider your messaging formula.

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Associations Now

MARCH 27, 2015

— Marc Benioff (@Benioff) March 26, 2015. On Thursday, the company’s CEO, Mark Benioff, announced that Salesforce would cancel all of its programs in the state of Indiana—a significant move, considering that one of its highest profile acquisitions, the email marketing platform ExactTarget , is based in Indianapolis.

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Association Adviser

SEPTEMBER 21, 2016

The late Shane Yates, visionary head of the Ohio Society of Association Executives who passed away in February 2016, told us in a 2015 interview that the board’s role is to give direction by granting authority and that management’s role is to execute direction, which it does by exercising that authority subject to those limits. 1 info source.

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Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

JULY 28, 2015

How do you get people to open your emails, let alone read them? The “ 2015 Association Email Benchmarking Report ” summarizes email marketing metrics from more than 1 billion emails associations sent in 2014. Always keep in mind that these are averages from your peers.”

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Associations Now

DECEMBER 23, 2015

We dug into our readership numbers to give you a look at the most popular Associations Now stories of 2015. Is 2015 really almost over already? Blast From the Past: Is 2015 the Year of the Chat Room? The result is that email marketers are often stuck playing it safe. By Ernie Smith, January 6. Most-Shared Stories.

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Reid All About it

JUNE 17, 2016

See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more. – Key Findings from the 2016 Association Email Marketing Benchmark Report. More info/register. Host: Informz. Wed 6/22 at 2 p.m.

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Reid All About it

FEBRUARY 15, 2019

In 2015, JP Moery launched his Association Playbook podcast, and it was the best business decision he ever made. Debbie Amini from the American Occupational Therapy Association. Susan Manning, Chief Success Strategist from Credly. Thu 2/21 at 2:30 p.m. – How Podcasting Grew Our Business.

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Associations Now

FEBRUARY 18, 2015

For those who want to do a deeper dive into the 2015 Digital Outlook Report, NTEN will host a webinar on the topic on Thursday at 2 p.m. Email marketing remains king … but Facebook and Twitter are close behind. Wanna Learn More? EST. Registration is free for anyone interested. And (admittedly) we do.

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Associations Now

JANUARY 9, 2015

Plus: What’s next for nonprofit communications in 2015? — Jim Harris (@JimHarris) January 6, 2015. This can ultimately be seen with the latest infographic from Kivi’s Nonprofit Communications Blog , highlighting the results of the 2015 Nonprofit Communications Trends Report. Is that good or bad? Is CES Too Big?

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