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The communications struggle continues

Aaron Wolowiec

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

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The communications struggle continues

Aaron Wolowiec

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Tip #2: Let Association Members Choose Email Frequency.

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Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.

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Gamification: member organizations play for keeps

YourMembership

The following is a guest blog post from Leni Hall, a web support specialist with a focus on social media at YourMembership.com. Businesses and organizations are using this tactic to create brand awareness and drive user engagement. Gamification is one of the biggest buzzwords in the business world today.

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Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

Slice-Works

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Recently, I’ve been watching recordings from sessions at Social Media Examiner ’s Social Media Success Summit, and loved the talks from Social Media gurus Mari Smith and Peg Fitzpatrick.

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Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

Slice-Works

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Recently, I’ve been watching recordings from sessions at Social Media Examiner ’s Social Media Success Summit, and loved the talks from Social Media gurus Mari Smith and Peg Fitzpatrick.