Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. In a standard sales funnel, you want to focus on engaging and nurturing leads down the funnel to the bottom, which is where they’d convert to membership. K eep an eye on what leads to conversion.

Strategy 169

Strategy Social Media Discount Newsletter 169

GrowthZone

JANUARY 10, 2023

It’s so frustrating, especially if you posted the event or program on social media again and again. The fact is, it’s virtually impossible to dependably reach the people in your audience through social media. It’s not social like the social media platforms. Or did you?

Social Media 148

Social Media Newsletter Tips Tools 148

Reid All About it

FEBRUARY 16, 2024

Over on the Mariner Management blog, Chelsea Killam of Easy Tiger Insights shares cost-effective strategies for collecting member feedback. One of her suggestions, social media polls, regularly pop up on LinkedIn. Elevating New Member Engagement Did you know nearly three-quarters of new members never use their member benefits?

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

APRIL 12, 2024

Building Brand Loyalty: Transforming Social Customer Service with AI (Social Media & AI Bootcamp Series 2024) Learn how social media is transforming customer service. Find out how to drive synergies at scale between social media and social customer service teams, and efficiencies with purpose-built AI.

Revenue 256

Revenue Strategy Price Newsletter 256

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization.

Newsletter 52

Newsletter Tips eBook Content 52

WBT Systems

JUNE 26, 2017

Association newsletters, blog posts, and other publications. Social media updates. An association that gives its members the opportunity to accomplish something together that they wouldn’t accomplish on their own is an association with a bright future. Make it a profession or industry challenge. Facebook and LinkedIn ads.

Member Engagement 160

Member Engagement LMS Discount Education 160

.orgCommunity

NOVEMBER 29, 0002

Most of us are routinely posting member information, pictures, stories and video to social media. What was once thought of as a best practice should now be considered a non-starter for associations eager to keep members. Or maybe you are seeing your members participate in forums on Facebook. It used to be so easy.

Social Media 40

Social Media Content Video Revenue 40

GrowthZone

JULY 11, 2017

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. Get our Member Engagement Resource Guide. Get our Member Engagement Resource Guide.

Member Engagement 60

Member Engagement Content Marketing Newsletter 60

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Blue Sky eLearn

FEBRUARY 4, 2020

This ensures no credentials are lost (while also allowing you to recommend courses to members accordingly). Social media platforms. Gone are the days of sending out a single monthly newsletter round-up of your association’s activities and opportunities. Social Media Networks. Email Newsletter.

Organization 270

Organization LMS Software Social Media 270

EventMobi: Association Events

NOVEMBER 9, 2023

When new members join your organization, it’s important that they feel invested in your cause, resources, or opportunities. Optimize your member orientation process to show off the top qualities of your organization’s culture. Give members engagement tools and opportunities. Welcome new members with resources.

Member Engagement 130

Member Engagement Social Media Software Newsletter 130

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Article formats like Top 5 or Top 10 lists are popular social media posts that give readers easy-to-absorb information and help them digest important information you want them to see even if they’re on the go. Have additional questions?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Reid All About it

FEBRUARY 9, 2024

Host: ASAE Speakers: Erik Hanberg, author of four books on nonprofit management, fundraising, social media, and board governance Jordan Castel, Association Governance Consultant at OnBoard Thu 2/15 at 2 p.m. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Nimble AMS

MARCH 31, 2023

Spread the word about your association’s advocacy efforts by leveraging various member communications. Use email newsletters, social media, mailers, and phone calls to spread the word about upcoming advocacy initiatives and request volunteers to participate.

Strategy 142

Strategy Social Media Newsletter Tips 142

EventMobi: Association Events

SEPTEMBER 21, 2023

Use multiple streams of communication (email, social media, paper mail, etc.), solidify your messaging, and consistently follow up with members to increase the likelihood of reaching them and staying top of mind. Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

Aaron Wolowiec

JULY 18, 2012

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Aggregate social media content.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Association Adviser

MAY 20, 2014

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60

MemberClicks

APRIL 24, 2024

Transparency and Communications One of the most undervalued aspects of association management is the importance of consistent communication to keep members engaged and involved. Know who your target market is and the qualities of your ideal member. Text and emails are common ways to initiate member engagement.

Association Management 52

Association Management Tips Software Social Media 52

Freestone

MARCH 7, 2024

Introduction Are you looking for strategies to boost member engagement in your professional development program? A Professional Development Day is an innovative way to keep members engaged with your learning program. You might consider scheduling an annual Professional Development Day!

How To 75

How To Course Tips Education 75

Reid All About it

APRIL 26, 2024

Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. See how your association’s performance compares to your peers, and get ideas for measuring your own data and improving your email, community, and member engagement strategies. Content marketing. 1 CAE credit.

Content 222

Content Survey Education Strategy 222

Blue Sky eLearn

FEBRUARY 18, 2021

Reach out to your members several weeks in advance to generate excitement for your virtual day of service. Consider these digital marketing ideas from AccuData to spread the word about your virtual service event: Your email newsletter. Advertise your virtual day of service in your weekly or monthly member newsletter.

Organization 232

Organization Software Newsletter Tips 232

Association Analytics

SEPTEMBER 8, 2022

Start by tracking your members’ behaviors. For example, are they opening newsletters, attending meetings, volunteering? You may have a large universe of constituents who contribute to your association, for example, engaged non-members. Social media followers. age, geography, job type). Affiliates.

Revenue 169

Revenue Products Discount Class 169

Blue Sky eLearn

SEPTEMBER 12, 2018

While no membership programs actively neglect their engagement techniques, it can still be incredibly easy to forget about the foundation of your success: member engagement. Ambitious new goals or projects can sometimes overshadow the importance of continual engagement work. Q&A Sessions. Thank-You Events.

Content 173

Content Member Engagement Tools Strategy 173

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. Using the internet to maximize engagement is the best way to ensure that your organization is able to stay relevant in today’s ultrafast world.

Strategy 157

Strategy Social Media Discount Newsletter 157

GrowthZone

MAY 10, 2018

Engage your members and prospects with dozens of motivational quotes that can be used in blog articles, newsletters, and across social media. They’re perfect for: Social media posts (think #MondayMotivation). Newsletters. SEE MORE: A Simple Social Media Tip for Association Pros .

Social Media 84

Social Media Newsletter Tips Member Engagement 84

Aaron Wolowiec

OCTOBER 18, 2016

Most respondents believe they are good at creating relevant content, and more than half are conducting communication-specific surveys at least once every 12–24 months to stay on top of members’ needs. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.

Communications 223

Communications Survey Social Media Revenue 223

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. Using the internet to maximize engagement is the best way to ensure that your organization is able to stay relevant in today’s ultrafast world.

Strategy 150

Strategy Social Media Discount Newsletter 150

GrowthZone

MAY 21, 2018

Engage your members and prospects with dozens of motivational quotes that can be used in blog articles, newsletters, and across social media. They’re perfect for: Social media posts (think #MondayMotivation). Newsletters. SEE MORE: A Simple Social Media Tip for Association Pros .

Marketing 79

Marketing Social Media Newsletter Tips 79

GrowthZone

JUNE 7, 2018

Engage your members and prospects with dozens of motivational quotes that can be used in blog articles, newsletters, and across social media. They’re perfect for: Social media posts (think #MondayMotivation). Newsletters. SEE MORE: A Simple Social Media Tip for Association Pros .

Social Media 74

Social Media Newsletter Tips Member Engagement 74

Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. You have more engagement with your customers/members. Trying to build a community on social media isn’t easy. We think so.

Tips 136

Tips Social Media Revenue Content 136

GrowthZone

SEPTEMBER 27, 2018

Having a robust LinkedIn association page isn’t enough, engaging current followers attracting new ones is key. Just like all social media, it may take some time to grow, but with consistency and patience, the results will come. social media #MondayMotivation posts. Get dozens of quotes to use for association.

Social Media 92

Social Media Newsletter Member Engagement Content 92

Associations Now

FEBRUARY 12, 2014

Advice on switching to tiered membership, and more, in today’s Social Media Roundup. As most tiered membership structures have three levels—basic, standard, and advanced—switching over could result in many members dropping to the basic package, only having access to networking events, your newsletter, and conference discounts.

Social Media 40

Social Media Price Discount Newsletter 40

Reid All About it

JULY 30, 2021

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. How to Use Your Member Engagement Scores.

Newsletter 195

Newsletter Certificate Technology Strategy 195

YourMembership

JUNE 12, 2012

Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. How can you do this with your members ?

Member Experience 150

Member Experience Newsletter Social Media Software 150

MemberClicks

FEBRUARY 23, 2023

Mentioning it (quite frequently) in your organization’s newsletter. Promoting it on your existing social media sites (Facebook, Twitter, etc.). How to engage your LinkedIn followers Once you have LinkedIn followers, you then need to engage them. After all, that’s what social media is all about!

How To 52

How To Social Media Video Tips 52