2015 Newsletter Social Media Technology 
Aaron Wolowiec
OCTOBER 18, 2016
Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.
Aaron Wolowiec
JANUARY 19, 2016
But seriously…communication is a hard gig for most companies, especially with the advent of social media. So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study. percent feel their social media teams are understaffed. “To
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Aaron Wolowiec
OCTOBER 18, 2016
Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.
Higher Logic
OCTOBER 25, 2017
Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. By 2015, that had dropped to just 44 percent. Social media advertising. Advertising or sponsored articles in your print magazine or e-newsletter. The UK has seen similar changes.
Aaron Wolowiec
DECEMBER 16, 2014
Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. Almost 90 percent of associations include an e-mail newsletter in their digital marketing portfolio, but only 41 percent use an e-mail preference center. Is marketing part of the plan for 2015?
Higher Logic
MAY 8, 2019
If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) If you send out a consistent communication such as a weekly or monthly newsletter, don't use “Newsletter” as the subject line each time – booooring (and uninformative). That is not always the case.
Slice-Works
NOVEMBER 5, 2015
Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Recently, I’ve been watching recordings from sessions at Social Media Examiner ’s Social Media Success Summit, and loved the talks from Social Media gurus Mari Smith and Peg Fitzpatrick.
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