2019 Blog Email Marketing Member Engagement 
Reid All About it
JANUARY 4, 2019
The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency. Follow Blog via Email.
Higher Logic
FEBRUARY 4, 2020
Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.
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Higher Logic
MAY 8, 2019
Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 billion by 2019). What to open? What to ignore?
MemberClicks
FEBRUARY 9, 2023
Email marketing platform According to recent reports, email marketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members. So, email marketing should be one pillar of your membership marketing plan.
Associations Now
OCTOBER 11, 2019
Also: Fun ideas to boost member engagement. Email marketing is an incredibly effective way to reach your audience —that is, if anyone’s listening. If you need to grow your organization’s email list, there are several think-outside-the-box strategies to implement, says Sean Kosofsky on the Wild Apricot blog.
Reid All About it
NOVEMBER 9, 2018
The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. It’s not too late to implement some of the advice provided by Fíonta on their blog. Take note! (
MemberClicks
NOVEMBER 16, 2021
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Preview a recent blog post.
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