Associations Now
FEBRUARY 3, 2020
A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Getting emails urging consumers to buy something they’ve already bought—another sign of poor personalization.).
Associations Now
JANUARY 7, 2019
After what feels like a decade of aggressive innovation, things are starting to slow down a bit—which might make tech a little easier for associations to manage in 2019. See, 12 months ago, my first blog post of the year predicted that there would be, and I quote, “ Tough Headwinds for Personalization in 2018.” Oh, how right I was.
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Associations Now
OCTOBER 2, 2018
How can you make your association better in 2019? As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. Callie Walker from the MemberClicks blog suggests asking these four questions : What was successful in 2018? What’s the one thing you want to achieve in 2019? Do they join a community?
Reid All About it
JANUARY 4, 2019
The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency. Nonprofit Tech Trends 2019.
Reid All About it
DECEMBER 21, 2018
B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency. Nonprofit Tech Trends 2019. Follow Blog via Email.
Associations Now
FEBRUARY 6, 2020
In a 2019 report on digital ad spending , the research firm eMarketer predicted that total spending on digital advertising will grow to $151 billion in 2020, making up 58.5 The hope is that eventually, with the help of email marketing, soft leads will develop into hard leads, which are customers or very qualified prospects,” she writes.
Higher Logic
FEBRUARY 4, 2020
Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.
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