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Daily Buzz: It’s Time to Start Thinking About 2019

Associations Now

How can you make your association better in 2019? As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. Callie Walker from the MemberClicks blog suggests asking these four questions : What was successful in 2018? What’s the one thing you want to achieve in 2019? Do they join a community?

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 billion by 2019). What to open? What to ignore?

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ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media. Association’s 2019 Member Retention Campaign. Member Retention Campaign. New Product/Service Launch.

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Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

MemberClicks

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

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Association Brain Food Weekly: 11.9.18

Reid All About it

The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. It’s not too late to implement some of the advice provided by Fíonta on their blog. Take note! (

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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Preview a recent blog post.