WBT Systems

JANUARY 1, 2024

Just listen to what we say and you’ll be okay.

Course 281

Course Education 281

WBT Systems

DECEMBER 18, 2023

Most of us don’t have 12 days off during the holiday season. But that’s okay. Dedicate some of your time off to a staycation.

431

431

WBT Systems

DECEMBER 4, 2023

A former association president describes mental health as an issue that “has been hiding in plain sight.

Education 250

Education Industry Social Media 250

WBT Systems

NOVEMBER 27, 2023

My trade association co-workers and I hardly saw our lobbyist colleagues when Congress or the State Legislature was in session.

Education 250

Education 250

WBT Systems

NOVEMBER 20, 2023

Did you know it’s World Antibiotic Awareness Week? What’s more, today is World Television Day and tomorrow is World Fisheries Day.

Education 202

Education Industry 202

WBT Systems

NOVEMBER 13, 2023

If you asked members which of these experiences most resembles your association’s webinars, which would they choose? A. Lecture by a military historian on C-SPAN B.

263

263

WBT Systems

OCTOBER 30, 2023

You know what’s scary for associations? When people think they have no time for “workplace-adjacent activities.

Recruiting 263

Recruiting Recruitment 263

WBT Systems

OCTOBER 23, 2023

If employers in your industry are struggling to fill positions, your association can help.

Industry 256

Industry 256

WBT Systems

OCTOBER 9, 2023

Sponsorship practices are changing in the association community. Many associations now arrange year-round revenue partnerships instead of finding sponsors for individual events.

Revenue 197

Revenue Education 197

WBT Systems

SEPTEMBER 18, 2023

Recording an event—or not—is often an automatic action. Maybe your association always records educational events and shares the recording with attendees or sells it later. Or you rarely do because of the expense.

Education 229

Education 229

WBT Systems

AUGUST 28, 2023

What’s the biggest obstacle between your members and your educational programs? It’s a perceived lack of time.

Education 366

Education 366

WBT Systems

AUGUST 21, 2023

Every year, we see the release of more and more research reports in the association space.

Team 368

Team Education Report Marketing 368

WBT Systems

AUGUST 7, 2023

Associations thrive when their member companies are strong, growing, and prospering. But in some industries, employers have trouble cultivating and keeping talented professionals.

Leadership 195

Leadership Industry 195

WBT Systems

JULY 31, 2023

How many members can recite your association’s mission statement? What about staff? Mission statements are the result of lengthy deliberation and wordsmithing.

284

284

WBT Systems

JULY 3, 2023

When taking an online asynchronous (on-demand) course, learners don’t have to worry about sticking to a schedule if travel or work gets in the way.

Course 215

Course 215

WBT Systems

JUNE 26, 2023

Employee retention is an ongoing issue for associations.

Strategy 370

Strategy Conference 370

WBT Systems

JUNE 19, 2023

In early March, we published our first post about ChatGPT. Since then, I’ve heard many association professionals discuss how they’re using ChatGPT.

Process 363

Process 363

WBT Systems

JUNE 12, 2023

Do you listen to association-focused podcasts? You might know about Leading Learning podcast from Tagoras because it's mentioned frequently on this blog, but there are plenty more.

370

370

WBT Systems

MAY 29, 2023

Your association has an abundance of useful data in your LMS, AMS, website’s CMS, community platform, email marketing platform, and elsewhere.

LMS 425

LMS Email Marketing Marketing 425

WBT Systems

MAY 22, 2023

The fundamental marketing challenge for associations is this: you’re competing for a share of your member’s time. Since this blog’s focus is professional development, I’ll be more specific.

Marketing 370

Marketing 370

WBT Systems

MAY 15, 2023

Despite what your association might be experiencing, volunteerism is strong.

Leadership 369

Leadership Report 369

WBT Systems

MAY 8, 2023

It pays to watch what for-profits in the learning business are doing. The fastest growing customer segment for online learning providers, like LinkedIn Learning, Coursera, and EdX, is the corporate market.

Strategy 370

Strategy Marketing 370

WBT Systems

MAY 1, 2023

Here’s a million-dollar idea: help us hapless humans close the distance between having good intentions and taking action on those intentions. You see this challenge everywhere.

Revenue 284

Revenue Industry 284

WBT Systems

APRIL 10, 2023

The pandemic knocked many of us out of our comfort zones, however, it also sparked growth in ways we couldn’t have foreseen.

Proposal 369

Proposal 369

WBT Systems

APRIL 3, 2023

Until recently, executives or aspiring leaders were usually the only people you knew who worked with coaches, but that’s changing.

millennials 281

millennials Marketing 281

WBT Systems

MARCH 13, 2023

Do you and your team spend more time on in-person education or online education? If in-person has taken priority again, you’re doing your association and your members a disservice.

Course 369

Course Education Team 369

WBT Systems

MARCH 6, 2023

Have you ever dreamed of having an assistant who lessens your workload? And does it for free? Dreams do come true, but this one comes on a wave of hype. Yes, I’m talking about ChatGPT.

Education 351

Education How To Marketing 351

WBT Systems

FEBRUARY 13, 2023

As long as the economy’s direction is uncertain, some employers will be reluctant to spend money on their employees’ professional development. Short-sighted, I know.

397

397

WBT Systems

FEBRUARY 6, 2023

As Gen Z enters and navigates the working world, it’s an opportune time to help them build the habits—like lifelong learning and building a professional network—that pave the way to a successful career.

How To 383

How To 383

WBT Systems

JANUARY 23, 2023

Associations have a hard time making employees of member companies aware of and interested in their education programs.

Education 444

Education How To 444

WBT Systems

JANUARY 16, 2023

Given the pandemic, political divisiveness, weather crises, and economic doom and gloom, it’s no wonder many of us have a hard time “seeing our world in anything other than an apocalyptic frame… because other…

438

438

WBT Systems

JANUARY 9, 2023

“Learning business” is the phrase used by Tagoras to describe organizations that deliver adult lifelong learning, continuing education, and professional development.

Education 523

Education Organization 523

WBT Systems

DECEMBER 19, 2022

After nearly three years of pandemic and economic uncertainty, what has your association learned? Are you doing anything differently? Have you stopped doing anything? What are you better at now?

Revenue 523

Revenue 523

WBT Systems

DECEMBER 5, 2022

If your association is serious about inclusion and diversity, make sure you know what ‘going back to normal’ really means.

Conference 504

Conference 504

WBT Systems

NOVEMBER 21, 2022

Some of you joined the Great Resignation and found a better job.

195

195

WBT Systems

NOVEMBER 7, 2022

The only way forward for association education programs is to improve them and grow them. This is not a time to stand in place. There is no good reason to stand in place.

Education 450

Education Survey Report 450

WBT Systems

OCTOBER 24, 2022

When online learners experience the benefits of both synchronous and asynchronous instruction, your association is rewarded with increased customer loyalty and revenue.

Course 61

Course Revenue 61