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Association Brain Food Weekly: 4.30.21

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Oliver Yandle, JD, CAE, President & CEO, Arizona Society of CPAs. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. How to Ask the Right Questions to Improve Your Content and Drive Member Engagement.

Education 354
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Association Brain Food Weekly: 4.16.21

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How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams.

Revenue 363
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Association Brain Food Weekly: 6.19.20

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Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Hear about some major considerations for online engagement. Pandemic silver linings. More info/register. More info/register.

Video 221
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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. How to help members succeed in their careers.

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Association Brain Food Weekly: 3.5.21

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Hear about the precautions being taken for the 2021 Best Practices Summit in Plano, Texas and Meet Well Summit in Phoenix, Arizona later this year, including liability waivers and attendee agreements, on-site check-in procedures, attendee communications, meeting room setups, and safe food and beverage. Director of Client and Market Success,

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Association Brain Food Weekly: 4.23.21

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Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Event Revenue and Sponsorship ROI. Skip down to the list of free webinars if you prefer takeout. CAE credit. Tue 4/27 at 1 p.m. More info/register.

Revenue 370
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Association Brain Food Weekly: 1.17.20

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WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Bill Cushard, Director of Marketing, ServiceRocket. Wed 1/22 at 12 p.m. Wed 1/22 at 1 p.m.

Arlington 243