SCD Group

JUNE 23, 2015

Yesterday I shared the case of the St. Louis Cardinals and protecting your brand. I closed saying: Who at your association “manages” its brand? Who watches events and activities within your environment so your association’s brand benefits? Who at your association “manages” its brand?

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St. Louis Case Study Price millennials 40

SCD Group

MAY 22, 2014

The other day I received the following email from an association management colleague: “In case you are not aware, you are quoted in a new book by Nina Teicholz called “The Big Fat Surprise: Why Butter, Meat and Cheese Belong in a Healthy Diet”. I laughed when I read the comment. That campaign was almost 30 years ago!

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St. Louis Examples Iowa Case Study 40

GlowGlobally

OCTOBER 11, 2011

Market & Biz Plan. A Modern Value Proposition for Today’s Association. Categories: Market & Bus Planning , MegaTrends & Research. Presenting from our session in St. Market & Bus Planning (44). Association Management. Membership. Public Affairs. by Peter Turner. Channels (6).

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St. Louis North Carolina Case Study Guidelines 60

SCD Group

JUNE 22, 2015

Brands – whether companies, products or associations – are difficult to create, hard to nurture and easy to destroy. Recently, the St. Early in my career, I joined the management team of a sleepy, 40-year-old trade association as part of an effort to dramatically enhance the association’s brand and effectiveness.

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St. Louis Houston Washington Case Study 40

SCD Group

JUNE 20, 2012

Managing your content to enhance the value of your association. As you may recall from my earlier post (Become a Hero to Your Association Members: 5 Ways Content Management Can Add Value to your Association’s Members ), content marketing & management represent a growing strategy for association executives.

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Content St. Louis Social Media Case Study 40