SCD Group

JUNE 23, 2015

Yesterday I shared the case of the St. Louis Cardinals and protecting your brand. This represents a case study on how an iconic brand is working to be sure its brand is relevant to Millennials and the incoming Generation Z. Is the marketing director? Having a great brand does not guarantee continued success.

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GlowGlobally

OCTOBER 11, 2011

Market & Biz Plan. Categories: Market & Bus Planning , MegaTrends & Research. Presenting from our session in St. Market & Bus Planning (44). Membership. Public Affairs. « Customer Research Education Panel at CESSE 2011 Uses Virtual KOL Technology. by Peter Turner. Name: Email: Website: Message: *.

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SCD Group

MAY 22, 2014

The book also cites you, who she describes as a top executive at the ASA in the mid-1980s, as follows: “In order to drive tropical oils out of the market once again, Drake ran what amounted to a slander campaign from 1986 to 1989 out of ASA headquarters in St. I laughed when I read the comment. That campaign was almost 30 years ago!

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SCD Group

JUNE 22, 2015

Recently, the St. Louis Cardinals brand – one of the icons of professional baseball – took a hit when the FBI announced it was investigating whether the Cardinals hacked into the computer system of the Houston Astros baseball club. The experience offers a case study for other associations.

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SCD Group

JUNE 20, 2012

As you may recall from my earlier post (Become a Hero to Your Association Members: 5 Ways Content Management Can Add Value to your Association’s Members ), content marketing & management represent a growing strategy for association executives. Louis Society of Association Executives (SLSAE). Marketing dept. at 4:49 PM.

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Association Adviser

OCTOBER 13, 2016

If you don’t keep growing, you’ll just wither away and die—or the market will take you out.” He said SMS is a proprietary senior leadership program for up and coming metal industry execs that MSCI puts together in collaboration with Washington University’s Olin Business School in St. That needs to change fast, she added.

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Reid All About it

MAY 18, 2018

explains how to develop, market and roll out a trial program. In this panel discussion, industry experts will dive into global association case studies and provide insight into why a global presence is needed, how management is conducted on a global scale; and how to deal with barriers and challenges. Louis (Association Chat).

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