Ngage Management

AUGUST 16, 2021

Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue.

Marketing 52

Marketing Michigan Social Media Press Release 52

Aaron Wolowiec

MARCH 4, 2014

The event focuses on creative approaches to everyday issues in association management and is built around the sharing of – you guessed it – great ideas. Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries.

Michigan 100

Michigan Social Media Innovation Revenue 100

SCD Group

JULY 16, 2013

If your association conducts industry-wide research and/or marketing, everyone in the industry benefits not just those who are paying dues. In giving it away free to members and qualified non members, ad revenue increased from $85,000 to $3 million. A few years after I left, the association sold the magazine to generate cash.

Michigan 40

Michigan Committee Industry Revenue 40

Reid All About it

MAY 13, 2022

See if cohort programs are something your market might be interested in. Associations put a ton of effort into planning and promoting events, then do little to keep attendees connected as a community and to the association after the event is over. – How Associations Can Successfully Deliver Digital Revenue.

Arlington 43

Arlington Technology Project Revenue 43

Reid All About it

DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. How the Michigan SAE lost their website when their hosting company fell victim to ransomware. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

.orgCommunity

NOVEMBER 29, 0002

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. The Michigan Moonshot project is addressing the digital divide. 27% of K12 students in Michigan lack access to broadband internet. Focus on value, not revenue potential. Collaboration.

Education 40

Education Michigan Mooc System 40

.orgCommunity

AUGUST 29, 2019

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. The Michigan Moonshot project is addressing the digital divide. 27% of K12 students in Michigan lack access to broadband internet. Focus on value, not revenue potential. Collaboration.

Education 45

Education Michigan Mooc System 45