Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

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Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

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Associations Now

NOVEMBER 30, 2023

Nondues revenue can be crucial for an association’s financial stability. It also gives associations the freedom to “innovate and invest in the future of the organization,” said Sarah Sain, CAE, vice president of content services for Naylor Association Solutions. “It

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GrowthZone

MAY 24, 2022

Discover how AMS can be a hero for your association’s productivity and ROI ». Marketing through a membership organization provides advertisers with a valuable opportunity to target specific demographics. Continue to broaden your reach as an association through fundraising and online donations. Choosing GrowthZone was easy.

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EventMobi: Association Events

MAY 1, 2024

Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Your association likely uses an association management software (AMS) or a CRM tool.

Technology 264

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MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? Sell branded merchandise.

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Reid All About it

APRIL 19, 2024

Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members Are you looking to re-energize your community and boost dues revenue?

Newsletter 250

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Membersuite

NOVEMBER 11, 2021

Over the past ten years, an overwhelming number of new products have entered the association management software (AMS) and membership management software (MMS) markets, causing more confusion for associations trying to make smart technology investments. Financial management is at the core of AMS architecture.

Membership Management 117

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AvidXchange: Association Management

OCTOBER 20, 2021

Community Association Management (CAM) companies are adjusting to new market conditions as the world navigates a global pandemic. They’re grappling with broad and complex remote working situations, more contactless business transactions, outdated technology infrastructures and budget cuts.

Marketing 130

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Protech

MARCH 30, 2023

On the other hand, you may already have an association management solution but are looking for one that integrates more smoothly with your current technology stack. Whatever the reason, exploring different solutions to support your association management strategy can help you find a platform to make your operations more efficient.

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Crowd Wisdom

JULY 27, 2023

Today, mounting financial pressures are leading associations to seek new ways to generate non-dues revenue. According to Community Brands research, association professionals plan to turn to new forms of non-dues revenue to address any revenue losses, with 68% prioritizing increasing non-dues revenue at their organizations.

Revenue 52

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Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy.

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Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing 80

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MemberClicks

MAY 13, 2022

There are many reasons you could be ready to invest in an association management software or to upgrade your current software to one that fits your need. Here at MemberClicks , we serve professional associations, trade associations and chambers of commerce to equip them with the tools they need to grow their membership and revenue.

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Nimble AMS

DECEMBER 27, 2022

For example, on a graph, dips in member activity or non-dues revenue readily appear, making a clear connection to time and drops in activity. . You can gather data from forms, cloud storage, association management software, or marketing programs. Business analytics can look at customer behavior.

Association Management 134

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Reid All About it

OCTOBER 13, 2023

The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market.

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Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Association deathwatch. Content marketing. Bring all your personalization questions. CAE credit.

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Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Market perception. MCI released a benchmark survey report on AI adoption in associations. Sponsor perspectives.

Maryland 272

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SBI

AUGUST 27, 2020

Perhaps you’ve heard the term “AMC” before, short for association management company. Well, according to the AMC Institute , an AMC is “a for-profit business that manages associations to help them grow and prosper.”. Couldn’t we all use help with association management to a certain extent?

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Forj

MARCH 2, 2021

There are plenty of reasons to consider Salesforce for your association management. The advantages are numerous, according to Jake Fabbri, chief marketing officer at Fonteva , a company that specializes in producing solutions for associations, professional societies and public agencies that run on Salesforce.

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MemberClicks

MAY 17, 2022

From managing your members to creating valuable events and educational experiences for them, your organization has grown with the help of your small staff. An AMS, or association management system , might just be the tool you need to maximize your use of technology to save your staff members time and provide more value for your members.

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GrowthZone

NOVEMBER 9, 2021

If time is money, then marketing automation is about to make your association rich. Marketing automation is the eighth day of the week you have been longing for to accomplish that to-do list that felt like a fantasy. Marketing automation uses software to execute, manage, and automate repetitive email marketing activities.

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Aptify

MARCH 8, 2021

There are dozens of association management software (AMS) systems on the market today. These solutions typically have the baseline functionality that most associations need and also sometimes allow for basic configuration. How do you choose the one that’s right for your organization? AMS pricing considerations.

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GrowthZone

JULY 24, 2018

Could an Association Management Software (AMS) solution be the answer to the inefficiencies that plague your association? This article will help you evaluate ten association software options. What is Association Management Software (AMS)? Popular Association Software Platforms.

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Protech

JUNE 11, 2020

An association’s mission is to serve members, and right now, your members might be experiencing the need for new employment. . In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year.

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YourMembership

APRIL 17, 2012

Membership Software Association Management Software. Associations. Management Team. April 17th, 2012 | Posted in Membership Management. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. Nonprofits + Foundations. Chambers + EDCs.

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Association Freak

MARCH 1, 2024

New Directions In Membership Rapid Changes in Associations The landscape for associations has been transformed drastically, with changes occurring at a pace not seen in the last two decades. Associations are grappling with changing member expectations and recovering from the pandemic-induced losses.

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Association Success

JUNE 17, 2018

I am involved in at least three other associations, one of which I founded: the Philippine Council of Associations and Association Executives (PCAAE). Associations are unique in the sense that their main stakeholders are dues-paying members. CM’s income stream, on the other hand, comes primarily from sales revenues.

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Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Event trends. More info/register (PAR members only).

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YourMembership

MARCH 20, 2012

Membership Software Association Management Software. Associations. Management Team. Improving the Bottom Line with Non-Dues Revenue. March 20th, 2012 | Posted in Membership Management. Launching any number of these programs requires planning, analysis and ultimately marketing. Chambers + EDCs.

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Association Freak

MARCH 2, 2024

Reading Time: 4 minutes Association Management Trends 2024 In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. There’s a pressing need to diversify revenue and membership to ensure sustainability.

FAQ 72

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Association Adviser

SEPTEMBER 2, 2020

The world may be changing, but your association can stay on the cutting edge of members' needs and expectations through smart use of your AMS. The post Rescue Your Non-Dues Revenue with Your AMS appeared first on Association Adviser.

Revenue 79

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Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. Association staff retention. In a tough hiring market, you need to hold on to the talent you have. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health. 1 CAE credit. . –

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MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

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GrowthZone

JANUARY 17, 2023

NISSWA, MN – January 17, 2023 – GrowthZone , provider of association management software, has released its 2023 Medical & Healthcare Association Survey results. 66% of those polled believe their members recognize the unique value of their organization,” said John Cook, GrowthZone Senior Vice President of Marketing.

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YourMembership

MAY 2, 2017

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.

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Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Your association’s management as a whole probably has slightly different resolutions for the new year. Embrace association management software.

Organization 270

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