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The Impact of Marketing and Public Relations on Associations

Ngage Management

Without proper publicity, an association simply cannot grow. Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue.

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Ngage Management Grows by 7 New Employees, 4 Serving as Association Directors

Ngage Management

Ngage Management has welcomed seven employees to its Okemos-based company in the last five months, expanding its account executives, marketing and communications, events and education, and operations departments. Since January, Laura Fuller, CMP, Lisa Keefer, Nichole Fisher, CMP and Meghan Swain joined Ngage as Association Directors.

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Sharing our Great Ideas

Aaron Wolowiec

The event focuses on creative approaches to everyday issues in association management and is built around the sharing of – you guessed it – great ideas. Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries.

Michigan 100
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Why An AMC (Like Ngage) Is A Great Place to Work

Ngage Management

While not immediately recognizable to some, the concept of association management is familiar to the world of professional societies, trade groups, not-for-profits and philanthropic organizations. In four short years, Ngage became Michigan's largest association management company.

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Seven Snowy Lessons in Association Management : Off Stage

Off Stage

7, 2012 - Seven Snowy Lessons in Association Management. It might have been easy driving when people started home from work, but by the time they reached home they knew Northern Michigan was in for a long weekend. But the association manager in me never is quiet. Financial Management. Managing Volunteers.

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Free is a strategic option for some associations

SCD Group

If your association conducts industry-wide research and/or marketing, everyone in the industry benefits not just those who are paying dues. In creating a "free membership category, the Small Business Association of Michigan was able to seek political action committee (PAC) donations from its free members.

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Trade Association CEO Support: Marketing Materials

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Marketing Materials. Need C6 Support? Contact Me. Newer Post.