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The Impact of Marketing and Public Relations on Associations

Ngage Management

Without proper publicity, an association simply cannot grow. Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue.

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Ngage Management Grows by 7 New Employees, 4 Serving as Association Directors

Ngage Management

Ngage Management has welcomed seven employees to its Okemos-based company in the last five months, expanding its account executives, marketing and communications, events and education, and operations departments. Since January, Laura Fuller, CMP, Lisa Keefer, Nichole Fisher, CMP and Meghan Swain joined Ngage as Association Directors.

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Sharing our Great Ideas

Aaron Wolowiec

The event focuses on creative approaches to everyday issues in association management and is built around the sharing of – you guessed it – great ideas. Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries.

Michigan 100
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Association Brain Food Weekly: 12.4.20

Reid All About it

It includes questions about the impact of the pandemic on strategy, pricing, etc. How the Michigan SAE lost their website when their hosting company fell victim to ransomware. How the American Anthropological Association created a successful virtual internship program. Don Neal, 360 Live Media ). Donna Oser, CAE ). CAE credits.

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Free is a strategic option for some associations

SCD Group

If your association conducts industry-wide research and/or marketing, everyone in the industry benefits not just those who are paying dues. And, if that is your situation, then a freemium strategy (which is a combination of free and paid memberships) may deserve serious consideration. Who are likely candidates?

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SCD Group: Association Strategy: Hire Slower, Fire Faster

SCD Group

AMR Management Services. Stronger by Association. Association Strategy: Hire Slower, Fire Faster. in Social and Organizational Psychology from Wayne State University in Detroit, Michigan. He is active in a number of professional organizations and is a past president of the Society of Psychologists in Management.

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Association Disruption: What’s your Educational Moonshot?

.orgCommunity

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. The Michigan Moonshot project is addressing the digital divide. 27% of K12 students in Michigan lack access to broadband internet. A moonshot changes the perception of what’s possible.