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The Impact of Marketing and Public Relations on Associations

Ngage Management

Without proper publicity, an association simply cannot grow. Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue.

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Sharing our Great Ideas

Aaron Wolowiec

The event focuses on creative approaches to everyday issues in association management and is built around the sharing of – you guessed it – great ideas. Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries.

Michigan 100
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Seven Snowy Lessons in Association Management : Off Stage

Off Stage

7, 2012 - Seven Snowy Lessons in Association Management. It might have been easy driving when people started home from work, but by the time they reached home they knew Northern Michigan was in for a long weekend. But the association manager in me never is quiet. By 10 PM the lights went off and the TV was silent.

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Association Subculture: So, Turd Blossom is Keynoting for ASAE

Association Subculture

One a group exercise to develop a six word memoir for association management where we got to chat, get to know each other and create together (our table came up with "Strategic plan done. See Michigan ). Shelly kept up the fast pace by diving head-long into her career in the world of association management.

Dallas 100
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Making the Case for an Interim Association Executive : Off Stage

Off Stage

14, 2011 - Making the Case for an Interim Association Executive. I have a friend, now retired, who served as AE of a Michigan Realtor association for over 40 years. Financial Management. Managing Volunteers. Association Marketing. Social Media. General Association Management.

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Breaking new ground: the Virtual Employee (part 4 of the series_.

Off Stage

In a blog post titled “ Managing Virtual Employees ”, Nipah Shah cites an example of an employee working as a financial analyst for a company in the United Kingdom—and she lives in Michigan. Financial Management. Managing Volunteers. Association Marketing. Social Media.

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Introduction to Search Engine Optimization : Off Stage

Off Stage

Enter “ Search Engine Optimization ” Simply defined, SEO (Search Engine Optimization) is a fairly sophisticated marketing process which allows a website to gain higher rankings in search engine results. Financial Management. Managing Volunteers. Association Marketing. Social Media.

Houston 40