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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Communicating a compelling value proposition. Reach Your Association Members with the Benefits They Need. Here’s just one example: Using community data to create relevant programming.

Tools 296
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Building Buy-In for an Online Community at Your Association

Higher Logic

Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. 5 Common Organizational Priorities for Associations. Example: “X platform is cheap/free.

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19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

Slice-Works

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Stop communicating and start relationship- building. Make Your Membership Marketing Materials Rock. Source: Hubspot’s 101 Examples of Effective Calls to Action. You’re lucky!

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 231
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Employer-Paid Membership Dues: Tips to Help Your Members Out

MemberClicks

As amazing as your member benefits and association values are, membership dues can be a roadblock for potential members. There are 2 essential ways you can communicate this information with potential members. For example, a professional may want to start out by saying something along the lines of…. Good for you.

Tips 52
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What Political Polarization Tells Us About Membership Marketing

Associations Now

Our inability—or unwillingness—to craft arguments that appeal to opposing moral beliefs contributes to a polarized public, and it may shed light on why we struggle to sell nonmembers on joining associations. Here’s just one recent example of our partisan perspectives , via Pew Research Center.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

Join Association Chat CEO and Tecker International senior consultant KiKi L’Italien as she shares the connection between community, content, and culture and how to use these elements to fortify your association’s value proposition to members. Are we communicating about that connection? has our mission changed?

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