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Overcoming the association value gap: part I

Principled Innovation

According to the most recent edition of ASAE’s Operating Ratio Report ( ORR ), membership dues account for an average of 38 percent of total revenue for all associations. No other single revenue category comes close to reaching that number. Keeping dues flat makes for a goodwill gesture to members who are tight on money.

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

If this sounds impossible, it would be hard to achieve this level of personalization with individual outreach alone – that’s not scalable or cost effective. With tools like online community and marketing automation , you recreate the best parts of your association online. Strengthen Your Association's Value Proposition with Engagement.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Is it time to boost your association’s ROI with a technology upgrade?

Nimble AMS

Does your association value technology and data-literacy? There is great financial value for software that offers continuous innovation. Modern AMS technology can save you significant costs on software upgrades. Become a data-driven organization. Continuous innovation. Download now

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From Ordinary to Extraordinary: Crafting Membership Offers They Can’t Refuse

Association Freak

Just because something has no value at $100 doesn’t mean it suddenly becomes valuable at $50. By going down this path, organizations end up sacrificing significant dues revenue without much to show for it in terms of membership growth. Remember, the perceived value of membership is always more important than the cost.

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Is Your Association Providing a Quality Digital Experience?

Protech

Understanding how each channel provides your association value in making those connections with members, potential prospects and the general public will help grow your revenue. . What CMS Functionalities do Members Expect? .

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Association Brain Food: 2.24.23

Reid All About it

What about the costs? Host: Personify Speakers: Wes Trochlil, president of Effective Database Management Tina Wehmeir, CEO at AMC Institute Megan Woodburn, Founder and Co-CEO at Strategic Association Management Erin Sullivan, VP of Marketing at Personify Tue 2/28 at 1 p.m. What method works best? More info/register. More info/register.