Higher Logic

MAY 13, 2020

We’re most attached to the groups or organizations that we’re most involved in. You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Maybe you’re struggling with: Retaining and recruiting more members. Communicating a compelling value proposition.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

MAY 29, 2020

The goal: Every year, bringing in new members is likely to be on your association’s list. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Check out our worksheet, Top 5 Automated Campaigns for Associations. Organize volunteering opportunities.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Smooth The Path

OCTOBER 1, 2019

Not only does word of mouth make people aware of the association, but word of mouth also provides the social pressure that encourages new members to join. “If Sarah, who I respect, is recommending this organization, it must be worthwhile,” they think.

Recruiting 94

Recruiting Recruitment Conference Organization 94

Membership Marketing

MAY 4, 2016

Whether you serve members in a trade association or individual membership association, value is something that members want to receive from you. And sometimes one of the most valuable benefits that can be uniquely supplied by a membership organization is research conducted with or on the behalf of your members.

Sample 40

Sample Recruiting Recruitment Discount 40

Smooth The Path

FEBRUARY 15, 2018

Do not get me wrong; value is critically important. While members do not join for the value, they stay for the value. Myth #3: Members Join Because the Association is the Leading Authority. Our organization is 75 years old and is the voice of the industry. Nah, members do not join for this reason either.

Recruiting 118

Recruiting Recruitment Conference Industry 118

AMR Management Services

APRIL 2, 2013

The organization's membership peaked at more than 30,000 members -- in the 1970s -- but had fallen steadily as members got older, left the organization or died. This executive director needs help with recruitment, retention and marketing. He needs a value proposition that will engage current and new members.

Social Media 64

Social Media Recruiting Recruitment System 64

Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Fri 2/24 at 8 a.m.* – Black Association Executives Networking Breakfast (Tysons Corner VA) Location: Tysons Corner VA. AMS implementation. 1 CAE credit.

Certificate 39

Certificate Innovation Education Process 39