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Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?

Association Adviser

Only 1 in 5 associations say they have a good understanding of reader, member and advertiser needs, and associations are experimenting with bringing back traditional communication channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps. 2 spot on this list.

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Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. She reads many of the publications and newsletters. She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Arlene is a promoter; she frequently recommends the association to other professionals in the industry.

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Is Your Association Providing a Quality Digital Experience?

Protech

In fact, a recent report from eMarketer revealed that people spend on average 4 hours a day on their phone. . Typically, those interactions include your public relations and marketing activities, social media posts, email newsletters, webinars, blogs, SMS and podcasts. .

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Building Buy-In for an Online Community at Your Association

Higher Logic

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

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Employer-Paid Membership Dues: Tips to Help Your Members Out

MemberClicks

As amazing as your member benefits and association values are, membership dues can be a roadblock for potential members. The LinkedIn Workplace Learning Report from 2018 found that 93% of employees would stay at their company longer if they felt their employer was invested in their career development.

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Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

Your conference and association value proposition is under attack! Education and networking are two benefits of conference attendance and association membership. Yet, education is being disrupted in major ways. 61% of learning expenses are spent internally. 11% of learning spend is on tuition reimbursement.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

And what the person from the pace, the National pace Association said, was that he said, if we hadn’t reached out to them and had those conversations, and if we weren’t so small, maybe we wouldn’t have been able to be nimble enough to be able to change quickly and be able to offer up new types of materials. But but that doesn’t quite do it?

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