Smooth The Path

AUGUST 23, 2017

Many indicators point to a member engagement problem for associations. Many associations are facing shrinking annual revenues, low retention ratings and, are having a harder time recruiting volunteers and quality volunteer leaders. Our organizations cannot continue without engagement. When we were the only game in town.

Member Engagement 68

Member Engagement Recruiting Recruitment Revenue 68

Membership Marketing

MAY 4, 2016

Whether you serve members in a trade association or individual membership association, value is something that members want to receive from you. And sometimes one of the most valuable benefits that can be uniquely supplied by a membership organization is research conducted with or on the behalf of your members.

Sample 40

Sample Recruiting Recruitment Discount 40

Socious

JANUARY 11, 2017

If members get a periodic email from you, they’re more likely to remember your organization and its community. Task #3) Recruit Volunteers. Your online community is the perfect place to recruit and nurture volunteers because you know community members are already interested in your association.

Newsletter 100

Newsletter Member Engagement Press Release Recruiting 100

AMR Management Services

APRIL 2, 2013

The organization's membership peaked at more than 30,000 members -- in the 1970s -- but had fallen steadily as members got older, left the organization or died. This executive director needs help with recruitment, retention and marketing. He needs a value proposition that will engage current and new members.

Social Media 64

Social Media Recruiting Recruitment System 64

Associations Now

APRIL 2, 2014

For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. And, that makes it extremely unlikely that your organization will ever develop a truly compelling—and sustainable—value proposition. The real new year has begun. Online Community Participation.

Ohio 40

Ohio Recruiting Recruitment Discount 40

Reid All About it

FEBRUARY 24, 2023

Fri 2/24 at 8 a.m.* – Black Association Executives Networking Breakfast (Tysons Corner VA) Location: Tysons Corner VA. Organizer: ASAE Black Association Executives *All events are online at Eastern Standard Time unless otherwise noted. So, how do you know which channels are right for your event and organization?

Certificate 39

Certificate Innovation Education Process 39

Velvet Chainsaw

OCTOBER 6, 2014

Your conference and association value proposition is under attack! Education and networking are two benefits of conference attendance and association membership. Improving Education ROI Both association executives and conference organizers have to prove a greater return on an attendee’s investment in their education offerings.

Conference 40

Conference Certificate Education Discount 40

Leading Learning

JULY 2, 2020

In my experience, there are a growing number of learning leaders at associations thinking in this way, but few have implemented a vision that is visible to their members and prospective members. The average association value proposition still tends to be “pay us money so that you can belong and get discounts.”

Education 59

Education Course Certificate Leadership 59