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Association Brain Food: 12.8.23

Reid All About it

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Best of 2023: Case Studies in Even Excellence Gain critical insights and learn from the successes (and failures) of the best events of 2023. 1 CAE credit. More info/register. 1 CAE credit.

Strategy 272
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How to Build an Online Learning Sponsorship Program

WBT Systems

They understand the value of a consultative sales approach bolstered by content marketing. Other ways a sponsor can participate in online learning programs: Co-host a webinar with an industry professional in which they discuss how they solved a problem together or created a program together.

How To 155
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Achieve more: How research should inform your association’s meetings strategy

Aaron Wolowiec

To be sure, those who are especially avant garde are immersed in a variety of professional development listservs and discussion forums; are knowledgeable about adult learning principles; and have a propensity for developing interesting new content delivery methods. Implement actionable recommendations.

Strategy 100
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5 Essential CME LMS Features for Your Healthcare Association

Forj

However, if your LMS doesn’t make it easy to author new modules and market these new courses, it will be a challenge to release new credits for your members. This could lead to a situation where your association’s learning business is seen as unreliable for members who are looking for the most up-to-date guidance.

LMS 91
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Association Brain Food: 2.10.23

Reid All About it

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Learn about the importance of continued education in the association space and how it can benefit your association’s long-term goals. CMP credit.

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The 2021 Learning Business Landscape

Leading Learning

This is heartening because we’re big proponents of big-picture marketing that goes far beyond just promotion and really starts with product development. All the above is always important, but, in the context of the 2021 learning business landscape, it’s arguably even more important. That’s hard to pull off.

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Association Brain Food: 10.7.22

Reid All About it

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. The chief hype officer: the problem with the Chief Marketing Officer’s job description.