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Association Brain Food: 12.1.23

Reid All About it

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. His points make sense, although he’s not suggesting you stop using LinkedIn.

Arlington 266
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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53
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Association Brain Food: 12.8.23

Reid All About it

Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023. Location: Washington DC. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – More info/register. Host: ASAE Tue 12/12 from 10:25 a.m.

Strategy 272
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Association Brain Food Weekly: 1.15.21

Reid All About it

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. Association learning landscape. Host: Talented Learning.

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Association Brain Food Weekly: 10.27.17

Reid All About it

Learn about the American Academy of Family Physicians’ new blended learning format option, and how to incorporate it into your educational programming. Learn the basics of monetizing your learning and explore strategic and creative ways to maximize your education revenue. 1 CMP credit. More info/register.

LMS 150
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Association Brain Food: 11.18.22

Reid All About it

Before a prospect agrees to talk with you, they will do their own research—that’s why content marketing works so well. . Locations: online and Washington DC. Learn how to go undercover to review association website pages and the results of voicemails, emails, and contact-us forms. Winter Symposium (Washington DC).

DC 43