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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and more.

Tools 272

Tools Strategy Revenue Technology 272

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SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Get all the juicy details on how they crafted a killer title, created engaging content, and promoted the webinar to the right audience. Location: Washington DC. More info/register.

LMS 266

LMS Revenue Education Strategy 266

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NOVEMBER 27, 2020

Washington Post ). Host: ASAE Greater Washington / National Capital Community. Devin Lewis, CEM, CMP, Director of Regional Sales, Las Vegas Convention & Visitors Authority Washington DC Office. Inclusive Language: The Path to Respectful Content, Connections, & Companies. I love this guy. 1 CAE credit.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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JANUARY 18, 2019

WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere. Amanda Kaiser shares a list of content, community, and education resources for association professionals , including Association Brain Food Weekly. Location: online and Washington DC.

DC 293

DC Washington Member Engagement Content 293

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MAY 24, 2019

Are you an association content strategy professional—or wannabe? Check out this new community, Content Forum , organized by Dina Lewis, CAE—your new place to hang out and geek out. B2B SaaS marketers, you may want to review these SaaS content marketing statistics from Emily Byford. Content Forum Check-In. Presenter: J.P.

DC 170

DC Illinois Washington Content 170

Reid All About it

OCTOBER 27, 2023

She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. The agenda will be created by the community through suggesting topics and/or volunteering to share content via a presentation. Value proposition. What is your association’s secret sauce? More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once?

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

APRIL 23, 2021

Please read this Twitter thread from Irving Washington, CEO of the Online News Association, about burnout, especially if you’re a staff or volunteer leader. Content strategy. A content strategy can help you break down department silos and provide a framework for all the content coming out of your association.

Revenue 370

Revenue Strategy Content Education 370

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APRIL 28, 2023

Mercury Creative Group explains why you should have an individual ideal buyer in mind when crafting marketing content—actually, this is a good idea when writing any content. Host: Professionals for Association Revenue Wed 5/3 at 11 a.m. Location: Washington DC. Audience avatar. More info/register. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

NOVEMBER 16, 2018

Characteristics of top-performing B2B content marketers. Location: Washington DC. To (Strategic) Plan or Not to Plan: ACE Conversation (Washington DC and online). Location: Washington DC and online. Review steps that will help you develop compelling content that supports your organizations’ mission and goals.

DC 235

DC Washington Indiana Review 235

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JULY 7, 2023

Check out the content lineup if you haven’t already. The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. Location: Washington DC.

Tools 195

Tools Education Newsletter Chicago 195

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MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. Association Revenue: Plan Your Work, Work Your Plan. To meet the challenge, our associations must meet the critical task of upskilling our teams and improving our revenue strategies. Host: Content Marketing Institute.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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DECEMBER 3, 2021

12 more days until I see many of you at ASAE TEC in Washington DC! 70 content ideas for social media posts. 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Hear about the value of planning your digital content calendar and your sponsorship model at the same time. Let the countdown begin!

Revenue 195

Revenue Technology Innovation Social Media 195

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APRIL 9, 2021

oh yeah, that makes sense” trends about desktop vs. mobile traffic and the popularity of long-form content (yay!). Content barriers. I don’t work with companies who take the committee approach to content—it’s a huge red flag for frustrations down the road. Event safety. More info/register. More info/register.

San Diego 370

San Diego Revenue Strategy Content 370

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JUNE 2, 2023

Someone who fills out a form to download content is NOT a lead. They’re interested in the content, that’s it. Instead, nurture them with related content. Host: Grip Speakers: Abi Cannons, Senior Product Marketing Manager, Grip Matt Coyne, Chief Content Creator, Waves Connects Panos Moutafis, CEO & Co-Founder, Zenus Inc.

Technology 195

Technology Chicago Education System 195

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Take away key criteria for selecting the right format for the right content. Meeting Your HR Needs in 2020 (Washington DC Idea Swap). Location: Washington DC. Elise Dopson, Databox ). 1 CAE credit.

LMS 243

LMS Software Chicago Washington 243

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

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FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). Location: Washington DC. Host: ASAE Greater Washington / National Capital Community. – How to Know What Your Sponsors/Partners Are Thinking and What They Want (Washington DC). ” Location: Washington DC. Are they costing your users/members/customers time?

DC 221

DC Washington Content Education 221

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MAY 17, 2019

Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Solving with ACE: A Design Thinking Experience (Washington DC and virtual). Location: Washington DC and virtual. .* – Association Coffee Talks: Putting Google Analytics to Work (Alexandria VA).

DC 170

DC Washington Social Media Revenue 170

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JANUARY 11, 2019

Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ). Learn new ways to deliver content, better ways to tell customer stories, turn one webinar into many, and build webinar channels. Presenter: Mark Bornstein, VP of Content Marketing, ON24. More info/register.

DC 275

DC Washington Learning Management System LMS 275

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Content Forum Weekly Community Chat. Host: Content Forum. Organizer: ASAE Greater Washington/National Capital Community. Virtual event sponsors/exhibitors. CAE credit.

Certificate 369

Certificate Revenue Conference North Carolina 369

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OCTOBER 23, 2020

She shares some interesting research findings about digital fatigue and the renewed desire for printed content. Quick hits before we get to the list of next week’s free education: Association revenue resilience: build a foundation with content pillars. Refactored Content via Protech Associates ). Rethinking Revenue.

Revenue 300

Revenue Review Content Strategy 300

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SEPTEMBER 4, 2020

Washington Post ). The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content. Learn how virtual events can be part of a meaningful data-driven content strategy. Designing a program and considering the way you deliver content ought to be some of the first tasks on your to-do list.

Montana 322

Montana LMS Revenue Recruiting 322

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Should sponsored content be permitted in your member communications?

Revenue 60

Revenue St. Louis Price Cost 60

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DECEMBER 1, 2023

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. His points make sense, although he’s not suggesting you stop using LinkedIn.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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JUNE 4, 2021

. – All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires. Sue Hatch, Content Director, MeetingsNet. Backstage Pass: Producing Compelling Content that Drives Engagement. Analytics in Action: How to Boost Event Registration Revenue with Data. 1 CAE credit. 1 CAE credit.

Video 367

Video Innovation Content Technology 367

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NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Maximizing Revenue through Smart Pricing Strategies. Host: ASAE Greater Washington / National Capital Community. David Werning, Director of Content Development, Catholic Charities USA. Can I get an amen?!

Certificate 370

Certificate System Dallas Price 370

AssociationChat

AUGUST 29, 2023

AI isn’t a future concept; it’s here, impacting the way associations like yours operate, engage members, and generate revenue. Mark Your Calendars: Association AI Day, November 6th Location: Join us at the prestigious National Union Building in Washington, DC, from 8 am – 5 pm, co-located with AMSFest Why Attend?

Leadership 52

Leadership DC Revenue Washington 52

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APRIL 16, 2021

I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. How Your Association Can Drive Revenue & Growth with AI-Based Personalization.

Revenue 363

Revenue Strategy Team Content 363

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DECEMBER 14, 2018

Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? MemberSuite explains how sponsored content solves both these challenges and why you should consider offering this opportunity to your industry partners. Location: Washington DC.

Vermont 285

Vermont DC Washington Education 285

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JULY 17, 2020

MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Allen, Washington Post ).

Montana 341

Montana Revenue Strategy Conference 341

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. How Your Association Can Prepare for Economic Uncertainty In a challenging economy, it’s more important than ever for associations to think about how they can diversify their revenue streams. Location: Washington DC.

Chicago 205

Chicago Education Certificate Revenue 205

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JANUARY 31, 2020

Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting. Then, if you have more time, check out the advice and resources in this Gather Content interview with content strategist Hilary Marsh. Location: Washington DC. More info/register.

Chicago 221

Chicago Massachusetts DC Washington 221

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MAY 26, 2023

Good listens Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), talks with Jeff Cobb, co-host of the Leading Learning podcast , about revenue issues, the need for a business development role in associations, and why people join PAR. Which Is First: Technology or Content?

Technology 195

Technology Education Arkansas Leadership 195

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DECEMBER 8, 2023

Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023. Location: Washington DC. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – More info/register. Host: ASAE Tue 12/12 from 10:25 a.m.

Strategy 272

Strategy Video Technology Innovation 272

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JULY 24, 2020

Wen, Washington Post ). Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Find out how opening your online community to the outside world can bolster member engagement, increase non-dues revenue, drive prospecting, reinvent content strategy and elevate your hybrid events in this newfound virtual era.

Montana 259

Montana Revenue Case Study Conference 259

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MARCH 8, 2019

Tue 3/12 at 12/12:30 p.m.* – Developments in Privacy and Data Security for Nonprofits (virtual and Washington DC). Locations: virtual and Washington DC. Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent. The Content Strategy Conversation: Making Your Education Resonate. More info/register.

LMS 170

LMS Price DC Washington 170