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Association Brain Food Weekly: 5.29.20

Reid All About it

In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. Two words: crunchy rice. Virtual event ebook.

San Diego 259
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Inbound Marketing’s Potential for Membership

Associations Now

To be able to take that content and then share it in a more scientific way so you can build your revenue and sales, there’s just so much there, I get excited about it,” says Dave Martin, chief marketing officer at Aptify, acting CEO of Monomyth Collaborative, and author of the Inbound MarTech blog.

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Association Brain Food: 7.15.22

Reid All About it

Just because they’ve taught or presented many times before, don’t assume they know how to do it effectively. WBT Systems explains why subscriptions or learning passes are a hit with members, employers and associations. This post will prevent you from making the same mistakes or overlooking the same essential tasks I did.

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Association Brain Food Weekly: 11.5.21

Reid All About it

Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. This massive Google doc compiled by Rob Walker contains every icebreaker question you’ll ever need. My recipe is from Nancie McDermott’s Quick & Easy Thai: 70 Everyday Recipes , but I bet you can find something similar online.

Survey 195
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Association Brain Food: 2.17.23

Reid All About it

Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver personalized communication and content. Coincidentally, two weeks ago , I mentioned a podcast conversation between Joanna Pineda and Rick Grimm, who discussed one of them, NIGP’s public director positions.

Revenue 39
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Association Brain Food: 10.13.23

Reid All About it

Words do matter. Also worth your time Hamas’s war on Israel: everything you need to know. Alana Newhouse and Jeremy Stern, The Free Press —one of the independent media sites I alluded to above) U.S. I always julienne and sauté my greens. Promises turned out to be empty words. Word choices. Well, not quite.

Revenue 272