Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. Usability testing. Quick hits.

Revenue 195

Revenue Video Strategy Industry 195

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. In this excerpt from our book, Association 4.0—Positioning

Technology 40

Technology millennials Revenue System 40

Associations Now

DECEMBER 6, 2013

You’re told to engage members genuinely, welcome cultural and generational differences, and embrace the customer’s journey long before they invest in your organization. What strategies apply to both your employee and member engagement? (ht The same concepts, Peacock writes, apply to your employees.

Social Media 40

Social Media millennials Recruiting Recruitment 40

Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Read the book ( the author’s summary or an online review) and join us with a cup of coffee and your input on habits. Strategic partnerships.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

MARCH 3, 2023

As for #3, it works too, but please don’t ask me to write your book, ha ha. Andy Crestodina, Orbit Media Studio ) Don’t you loathe the idea of banned books? Read the late Pat Conroy’s letter to the editor on teachers, censorship and banned books. We need a new roadmap to engage members now and in the future.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members.

San Jose 150

San Jose millennials Revenue Content 150

YourMembership

APRIL 14, 2015

But we wanted more, in part because we knew our customers and the members they serve needed and expected more. We were looking for a Big Hairy Audacious Goal (BHAG) – a term coined in 1994 by Jim Collins and Jerry Porras in their best selling book, Built to Last: Successful Habits of Visionary Companies.

millennials 150

millennials Course Recruiting Recruitment 150

Reid All About it

NOVEMBER 11, 2016

This guy must read a book a day. Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. Elisa Pratt, chief global member engagement officer, ASIS International. That’s it for my recommendations. Host: MCI Group.

Handbook 237

Handbook Washington eBook DC 237