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Social Media Integrated Campaign Case Study Slam: SSIR Social Media on Purpose Conference

Beth Kanter

Last week, I had the pleasure of designing and facilitating the ultimate social media practitioner panel at the Social Media on Purpose Conference hosted by Stanford Social Innovation Review. James Nickerson , Social Media Strategist, San Francisco Gay Men’s Chorus.

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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth Kanter

Here are the simple rules for nonprofit marketers as explained in this article in Social Media Today : Start with a hypothesis. It offers specific examples of what to test and mini-case studies. Here is a case study of Red versus Green. Images: Images convey more than mere text, shapes, and colors.

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Six Things Nonprofits Should Know About Facebook Ads

Beth Kanter

If after reading these tips, you want to want some more case studies and indepth resources, please see this post: ” How A Small Nonprofit Used Facebook Ads Effectively “ Six Things Nonprofits Should Know About Facebook Ads – guest post by Taryn Degnan. 4. Test, track, modify. for your organization.

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The Networked NGO in India

Beth Kanter

This was the launch of a peer learning group called “ The Networked NGO ,” based on the ideas in my book, The Networked Nonprofit. The four-day intensive face-to-face training was for senior level staff and their social media staffers. Networked NGOs and Social Media Integrated Into Organizational Communications.

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E-Mediat: Reflections from the Conference in Fez, Morocco

Beth Kanter

Both conference marked the end of an 18-month capacity building program that trained more than 220 NGOs in Jordan, Lebanon, Morocco and Tunisia on how to use social media effectively to advance civil society goals. These sessions were focused on sharing best practices and tips for using social media effectively.

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NTC: Data Visualization Panel

Beth Kanter

I’m here at the 2012 Nonprofit Technology Conference in San Francisco this week. I am on a panel about measurement: Picturing Your Data is Better Than 1,000 Numbers:Data Visualization Techniques for Social Change. Are you intrigued by infographics and how they could improve your communication strategy?