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Social Media Integrated Campaign Case Study Slam: SSIR Social Media on Purpose Conference

Beth Kanter

Last week, I had the pleasure of designing and facilitating the ultimate social media practitioner panel at the Social Media on Purpose Conference hosted by Stanford Social Innovation Review. James Nickerson , Social Media Strategist, San Francisco Gay Men’s Chorus.

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Can Social Media Give the Gift of Life?

Beth Kanter

Note from Beth: Two years ago on this blog, Porter Gale published a guest post asking “ Can Social Media Save Lives? ” and described how Amit Gupta was leveraging his network and social media to find a bone marrow match. Social Media is Saving Lives. How’s That for ROI? by Taryn Degnan.

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Getting Ready for the MIX Mashup

Jamie Notter

Next week, Maddie and I will be in San Francisco for a one-day conference called the MIX Mashup. Go online and discover the details behind case studies like Morning Star, Whole Foods, Gore, and others. Social Media. Leadership insight.right when you need it. Getting Ready for the MIX Mashup. Related Posts.

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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth Kanter

Here are the simple rules for nonprofit marketers as explained in this article in Social Media Today : Start with a hypothesis. It offers specific examples of what to test and mini-case studies. Here is a case study of Red versus Green. Images: Images convey more than mere text, shapes, and colors.

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The Photo that Was Worth 25,000 Shares

Beth Kanter

H ere’s a case study from Taryn Degnan is the interactive marketing manager at Common Sense Media about their recipe for successful content. Social media allows us the flexibility and platforms to have a little fun and act on our crazy ideas. The Photo that Was Worth 25,000 Shares by Taryn Degnan. No problem.

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Six Things Nonprofits Should Know About Facebook Ads

Beth Kanter

If after reading these tips, you want to want some more case studies and indepth resources, please see this post: ” How A Small Nonprofit Used Facebook Ads Effectively “ Six Things Nonprofits Should Know About Facebook Ads – guest post by Taryn Degnan. 4. Test, track, modify. 01 cost per impression (CPI).

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The Networked NGO in India

Beth Kanter

This was the launch of a peer learning group called “ The Networked NGO ,” based on the ideas in my book, The Networked Nonprofit. The four-day intensive face-to-face training was for senior level staff and their social media staffers. Networked NGOs and Social Media Integrated Into Organizational Communications.