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Getting Ready for the MIX Mashup

Jamie Notter

Next week, Maddie and I will be in San Francisco for a one-day conference called the MIX Mashup. It’s a project of Gary Hamel, one of my favorite business authors and a great inspiration for what we wrote in Humanize. Go online and discover the details behind case studies like Morning Star, Whole Foods, Gore, and others.

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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth Kanter

Here are the simple rules for nonprofit marketers as explained in this article in Social Media Today : Start with a hypothesis. It offers specific examples of what to test and mini-case studies. Here is a case study of Red versus Green. Images: Images convey more than mere text, shapes, and colors.

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The Networked NGO in India

Beth Kanter

The four-day intensive face-to-face training was for senior level staff and their social media staffers. This project has identified the following definitions of success: A Peer-to-Peer Learning Exchange. Networked NGOs and Social Media Integrated Into Organizational Communications.

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E-Mediat: Reflections from the Conference in Fez, Morocco

Beth Kanter

Both conference marked the end of an 18-month capacity building program that trained more than 220 NGOs in Jordan, Lebanon, Morocco and Tunisia on how to use social media effectively to advance civil society goals. These sessions were focused on sharing best practices and tips for using social media effectively.

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An Interview With Facebook’s Libby Leffler: Facebook and Nonprofits

Beth Kanter

If you work in nonprofits and social media, you are likely to be seeing a lot of more of Libby as she will is doing a lot more speaking about Facebook and Nonprofits. Today, nearly 25% of all charity donations on JustGiving’s website come through individuals that discover JustGiving charity projects on Facebook.